Showroom dynamically creates
hyper-personalized offer websites for consumers.
NEW
YORK, June 11, 2024 /PRNewswire/
-- automotiveMastermind, the automotive industry's trusted
data and technology provider, has introduced Showroom to its
Mastermind technology. Showroom is designed to transform each
customer touchpoint into a discovery opportunity for dealers and
provide a more complete experience for shoppers who are ready to
buy.
Showroom will enhance the customer journey, capturing customers'
deal preferences and enhancing Mastermind's ability to personalize
messages based on the insights gained from customers' research.
Showroom is integrated into Mastermind's Predictive Marketing and
can also be accessed directly from the Mastermind platform.
Customers can tailor the deal they are offered based on their
personal buying preferences and initiate the purchasing process via
the dealer's preferred digital retailing partner before visiting a
store.
"Dealers are increasingly viewing Internet leads and first-party
data as an important aspect of their pipeline to drive demand and
increase profitability," said Caroline
Student, senior director of predictive marketing at
automotiveMastermind. "Introducing Showroom continues to build on
our commitment to equip dealers with the data and insights they
need to connect with the right customers at the right time and with
the most personalized messages to improve their operations and sell
more cars."
Showroom will also offer dealers the ability to:
- Increase engagement: Drive more opportunities to gather
customer feedback and personalize outreach.
- Improve attribution: Gain deeper insights into how
customers interact on the customized landing page and adjust their
deal based on buying preferences.
- Enhance visibility of purchase intent: Determine
high-quality leads that give dealers more confidence in
prioritizing potential buyers.
- Deepen customer engagement throughout the purchase
cycle: Have customers act on their Mastermind offer directly on
the Showroom landing page thanks to integrations with digital
retail providers (like CarNow).
Building a site like Showroom also helps Mastermind clearly
display attribution to dealers leading to a clearer connection to
Mastermind Predictive Marketing's impact on ROI.
This product release is a value-added feature for Mastermind
customers. It builds upon the company's digital retail integrations
with CarNow and Gubagoo to enhance customers' online shopping
experience through first-party and third-party data connections in
Mastermind.
automotiveMastermind will offer the new functionality to dealer
partners currently using Mastermind.
To learn more, visit automotiveMastermind.com.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global
Mobility, is the automotive industry's trusted data and technology
provider, driving value through actionable intelligence and
personalized experiences. The company's proprietary Mastermind
solution uses the power of predictive analytics to enable retailers
to connect with buyers and deliver an exceptional purchasing
experience. Through a combination of behavioral predictive
analytics, targeted marketing outreach, and expert consulting,
Mastermind empowers dealers and OEMs to deliver automotive retail
sales by seamlessly blending data and intelligence with
personalized insights. automotiveMastermind is headquartered in
New York City. For more
information, visit automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
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SOURCE automotiveMastermind