Syniverse Mobile Messaging Traffic Reaches New Level as Traction Grows in Latin America
September 08 2010 - 6:00AM
Business Wire
Syniverse Technologies (NYSE:SVR) achieved a new messaging
traffic milestone in the second quarter of 2010 as consumers
worldwide turned to their mobile devices with even greater
frequency to text and tweet with friends and family, share pictures
and video, manage their financial accounts, and interact with their
favorite brands. Overall, Syniverse moved an average of 1.6 billion
mobile messages per day in the second quarter of 2010, an increase
of 23 percent from a year ago.
The company’s peer-to-peer (P2P) messaging volumes, which
include both short messaging service (SMS) and multimedia message
service (MMS), were up 23 percent quarter-over-quarter, with MMS
traffic continuing with an explosive 202 percent growth rate year
over year. SMS traffic also achieved 22 percent year-over-year
gains.
“With SMS now enabled on nearly 100 percent of the world’s
handsets – both smart devices as well as inexpensive feature phones
– all types of mobile providers as well as new entrants to mobile
are motivated to take advantage of its broad reach,” explained Tony
Holcombe, President and CEO, Syniverse. “In fact, we have added
more than 15 new SMS customers across the globe in the second
quarter alone.”
Over the past few months, Syniverse has seen strong interest in
messaging within Latin America where more than 500 million
messaging-enabled mobile devices are currently active.
Evidence of this trend is supported by Portio Research’s “Mobile
Messaging Futures 2010-2014” report, which forecasts SMS traffic in
this part of the world will grow from 250.2 billion messages in
2009 to 403.7 billion in 2014, while MMS traffic is expected to
grow from 1.8 billion to 5.7 billion over the same period.
Syniverse has signed almost 20 messaging contracts in Latin
America this year. One of these is with Open Mobile, a long-time
Syniverse roaming and networking customer. In the second quarter,
the Puerto Rican wireless communications provider chose Syniverse
to power both its in-country and international SMS messaging,
providing the SMS interoperability its subscribers demand for
texting.
“Syniverse’s network and roaming solutions have served as the
enabler of Open Mobile’s services for years,” said Frank Bell,
President and COO, Open Mobile. “When we decided to strengthen our
mobile messaging capabilities, we knew that Syniverse was the right
partner to engage because of its continued track record of superior
customer service, reliability and flexibility.”
Syniverse’s solid messaging leadership also was recognized
earlier this year by CTIA-The Wireless Association®, which chose
Syniverse to support the launch of the Latin America Common Short
Code (CSC) initiative. Short codes are six-digit numbers used to
address SMS messages and can be used by consumers to obtain
information, contribute to a charitable cause, purchase content,
view promotions and more. The CSC initiative gives businesses,
brand marketers and others around the globe an unprecedented
opportunity to reach millions of consumers across Latin America by
obtaining a single short code. Syniverse is the power behind the
registration process for the CSCs at www.latinshortcodes.com, which
is fully supported by the major regional operators.
Holcombe said the CSC initiative is not the only new messaging
application driving Syniverse’ increased revenues or customer
diversification in Latin America – or globally. The company
continues to see strong growth in its mobile enterprise messaging
(MES) business with volumes up 72% when compared to second quarter
2009.
For more information about the Syniverse’s NEXTSM portfolio of
messaging solutions, including the SMS, MMS and MES portfolios,
please visit http://www.syniverse.com/NEXT/.
About Syniverse
Syniverse Technologies (NYSE:SVR) makes mobile work for more
than 800 mobile operators, cable and Internet providers, and
enterprises in over 160 countries. With unmatched expertise and
more than 20 years simplifying the complexities of roaming,
messaging and networking, Syniverse serves as the force at the
center of the mobile communications universe, keeping people
connected today and forging new connections for tomorrow. Nobody
knows mobile like Syniverse. For more information, visit
www.syniverse.com, follow Syniverse on Twitter or find Syniverse on
Facebook.
About Open Mobile
Open Mobile is a wireless company where the consumer will find a
variety of mobile phones and at the same time enjoy a purchasing
process both fast and simple. Established on June 12, 2007, Open
Mobile owns 19 stores, 4 kiosks, a strong distribution chain of
dealers and 196 points of sales. Open Mobile operates throughout
the island for the benefit of the Puerto Rican consumer, thereby
opening a new era in the telecommunications market in Puerto Rico.
For more information visit our web page
www.openmobilepr.com.
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