The campaign aims to raise awareness of Toyota's
all-electric SUV
PLANO,
Texas, Oct. 28, 2024 /PRNewswire/ -- Toyota
unveils its new marketing campaign for the bZ4X, "A Secret Worth
Sharing," spreading the word that, yes, Toyota does make an
all-electric vehicle.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/toyota/9299651-en-toyotas-all-electric-bz4x-a-secret-worth-sharing-campaign
"The bZ4X campaign highlights how Toyota's all-electric SUV is a
secret worth sharing," said Mike
Tripp, group vice president, Toyota Marketing, Toyota Motor
North America. "The bZ4X blends modern design with advanced
technology specifically developed to simplify zero-emission
driving, backed by the quality, durability and reliability of a
Toyota."
The fully integrated bZ4X campaign was developed using Toyota's
long-standing Total Toyota (T2) marketing model. The
T2 model integrates efforts to create a cohesive
marketing approach inclusive of multicultural marketing and the
mainstream market. The T2 agency team includes
Saatchi & Saatchi and Intertrend. The campaign spots are
highlighted below:
In partnership with world-renowned Asian director, Tarsem,
Intertrend connects popular Asian cinema genres to showcase the
all-electric Toyota bZ4X as the hero who saves the day. In the spot
"Monster," a monstrous crab has taken over the town, and all the
gas stations are out of commission. A man in a bZ4X approaches a
frightened woman and rescues her by offering her a ride. In
"Tears," a tearful woman expresses that she cannot be with her true
love because her family only drives electric vehicles. She then
discovers that her true love drives a Toyota bZ4X, which is even
better.
Saatchi & Saatchi created two 30-second spots, "Not Made Up"
and "Gas Station," directed by Hannah
Levy of Tool. In "Not Made Up," a pair of friends in
the city point out Toyota's fully electric SUV, though the other
friend is skeptical Toyota even makes one. As they walk through the
city, they see the world is full of massive ads for the bZ4X that
the doubtful friend is oblivious to. The spot "Gas Station" opens
with two friends hopping into a bZ4X parked on a tree-lined city
street. As the passenger doubts the SUV is all-electric and doesn't
need gas, he assumes it's a simply a misunderstanding, and
desperately tries to clarify with the driver.
Media Placements
The bZ4X campaign is a fully integrated campaign extending across a
robust influencer program, CTV, digital content, digital video,
audio, paid social, DOOH, and search. Digital content/video
includes partners such as Vizio, Prime Video, Roku, and
Conde Nast, among others.
Partnerships/programming highlights include Trip Advisor, Netflix,
Secret Media Network, Volta, and SiriusXM. Paid Social runs across
Meta, Pinterest, Reddit, and TikTok.
The campaign spots are available for viewing here. For
images and credits, please click here.
For more information on Toyota's bZ4X, please
visit Toyota.com/bz4x/.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 34 million cars and trucks at our 11 manufacturing plants. In
2025, Toyota's plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 30 electrified
options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed to
creating innovative educational programs within, and in partnership
with, historically underserved communities near the company's U.S.
operating sites.
For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contacts:
Paul Hogard
Toyota Motor North America
469-292-6791
paul.hogard@toyota.com
Ava Weaver
Saatchi for Toyota
ava.weaver@saatchi.com
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SOURCE Toyota Motor North America