Zapp’s Encourages Everyone to ‘Bounce to the Flavor’ in New Campaign, Celebrating the Snack Company’s New Orleans Roots
April 11 2024 - 8:00AM
Business Wire
Zapp’s®, a best-selling brand of kettle-style potato chips and
Pretzel Stix, has launched a new advertising campaign in
partnership with The Sasha Group that celebrates the brand’s bold,
fun flavors and New Orleans heritage. The campaign showcases
another unique Crescent City staple – Bounce music – and encourages
snackers to crunch into something daringly different.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240411638835/en/
Check out Zapp’s “Bounce to the Flavor”
(Photo: Zapp’s)
Inspired by the unique sights, sounds and tastes of New Orleans,
“Bounce to the Flavor” features a new brand anthem produced by New
Orleans native and Bounce music producer and pioneer Mannie Fresh.
Vibrant campaign videos, shot in the heart of the French Quarter,
highlight local musicians and dancers.
“With flavors like Voodoo, Spicy Cajun Crawtator and Cajun Dill
Gator-Tators, Zapp’s has always focused on providing vibrant,
off-beat flavors that share the culinary uniqueness of New Orleans
with fans across the country,” said Utz Brands, Inc. Senior Vice
President of Marketing Stacey Schultz. “The new campaign brings
Zapp’s flavors to life and encourages our fans to keep bouncing to
the beat of their own drum.”
Fans can catch the new campaign across TikTok, Instagram,
Facebook and YouTube. The full campaign can be seen here.
Since 1985, Zapp’s has been creating kettle-style potato chips
in traditional and New Orleans-style flavors, including Regular,
Salt & Vinegar, Mesquite BBQ, Voodoo®, Voodoo Heat®, Spicy
Cajun Crawtators®, Cajun Dill Gator-Tators®, Hotter n’ Hot®
Jalapeño and Evil Eye®. In 2022, the brand launched
Sinfully-Seasoned® Pretzel Stix in Voodoo® and Jazzy Honey Mustard
and recently added Spicy Cajun Pretzel Stix to the lineup for a
kick of heat.
To learn more about Zapp’s and its products, visit the Zapp’s
website or follow Zapp’s on Facebook and Instagram.
And, as always, “Laissez les bons temps rouler!”
#BounceToTheFlavor
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of
savory snacks through popular brands, including Utz®, ON THE
BORDER® Chips & Dips, Golden Flake®, Zapp’s®, Boulder Canyon®,
Hawaiian Brand® and TORTIYAHS!®, among others.
After a century with a strong family heritage, Utz continues to
have a passion for exciting and delighting consumers with delicious
snack foods made from top-quality ingredients. Utz’s products are
distributed nationally through grocery, mass merchandisers, club,
convenience, drug and other channels. Based in Hanover,
Pennsylvania, Utz has multiple manufacturing facilities across the
U.S. to serve its growing customer base. For more information,
please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.
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version on businesswire.com: https://www.businesswire.com/news/home/20240411638835/en/
SPM Communications Agency Media
Contact Abraham Mohamad Abraham@spmcommunications.com Utz Brands, Inc. Media Kevin Brick
kbrick@utzsnacks.com Investors Kevin Powers
kpowers@utzsnacks.com
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