VIZIO Hosts a Celebrity Panel Discussion During Advertising Week Unveils TV Viewership Trends Driving Programming on VIZIO

ADVERTISING WEEK – VIZIO (NYSE: VZIO) announced the upcoming launch of Rockstar Kitchen Chronicles, an exclusive unscripted series hosted by Gavin Rossdale, lead singer and songwriter of the iconic band, Bush. Premiering early 2025 on VIZIO’s free streaming service, WatchFree+, the series promises an entertaining blend of music, conversation, and culinary exploration. Rockstar Kitchen Chronicles was announced today during a panel at Advertising Week with executives from VIZIO, Publicis, and the series’ host, Gavin Rossdale.

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VIZIO announces exclusive series ‘Rockstar Kitchen Chronicles’ hosted by Gavin Rossdale at Advertising Week 2024. Photo Credit: Chapman Baehler

The show brings celebrity guests into Rossdale's home for intimate cooking sessions, candid conversations, and, of course, music. Currently in production, the show will feature an exciting lineup of stars, including: tennis legend Serena Williams, multi-hyphenate entertainer Common, actress Selma Blair, author and actress Brooke Shields, iconic singer Sir Tom Jones, and actor and comedian Jack McBrayer.

“Our show is the culmination of a passionate team collaboration, coming together to make something truly special,” said Gavin Rossdale. “With VIZIO and production partners Roundtable and Bungalow, we’ve been able to bring my personal dream to life in what I hope is an innovative and entertaining show. I’ve found that cooking for people creates intimate and special moments and is a great conduit for deeper, meaningful conversations. Nothing brings me greater joy than connecting with friends and family over a fantastic meal that I’ve created just for them.”

VIZIO’s viewership data from Inscape, which analyzes over 23 million opted-in Smart TVs, reveals a 16.5% rise in time spent watching food and cooking-related content on SmartCast apps in 2024 when compared to the same time period in 2023, underscoring growing audience interest in culinary programming.

“This new series builds on the success of VIZIO's approach to branded entertainment and reinforces our commitment to delivering exclusive, culturally relevant content,” said Adam Bergman, Group Vice President, Advertising & Data Sales. “With Rockstar Kitchen Chronicles, we’re tapping into the intersection of food, entertainment, and music to create a show that resonates deeply with our audience and provides an exciting opportunity for brands to become part of the entertainment.”

The show was created by Gavin Rossdale and is headed by Executive Producers Dominic Ianno and Alex Dundas of Roundtable Entertainment. It is produced by Robert Friedman and Mike Powers of Bungalow Media + Entertainment and Sarah Donnelly of Roundtable Entertainment. It is directed by Jesse Davey. Creator Engine will be handling post-production and Keshet International will oversee global distribution outside of the US. The production is backed by Apex Content Ventures at Publicis Media.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

About Gavin Rossdale

As the lead vocalist, guitarist, songwriter and founder of rock band BUSH, Gavin Rossdale has sold over 24 million records in the U.S. and Canada alone, and won the prestigious Ivor Novello Award for International Achievement in Songwriting following a string of 26 consecutive Top 40 hit singles on the Modern, Mainstream, and Active Rock charts. Seven of these songs shot to No. 1: “Comedown,” “Glycerine,” “Machinehead,” “Swallowed,” “The Chemicals Between Us,” “The Sound of Winter” and 2022’s “More Than Machines.” Rossdale also reached the top of the charts with his 2008 standout solo hit, “Love Remains The Same.” He’s starred in acclaimed films such as Constantine and The Bling Ring, along with guest spots on several television drama staples including Criminal Minds and Burn Notice. Most recently, BUSH released Loaded: The Greatest Hits 1994-2023, their first-ever career-spanning hits collection, providing an expansive view of their incredible legacy with 21 tracks covering nearly 30 years—from their breakthrough hit, “Everything Zen,” to their latest single, “Nowhere To Go But Everywhere.” The band recently completed a massive headline summer tour of North America in support of Loaded, playing to some of their largest crowds in recent memory. More new music and worldwide touring awaits for what is sure to be an equally busy 2025.

About Roundtable Entertainment

Launched by experienced leaders from across the entertainment industry, Roundtable Entertainment is a multi-platform studio creating a slate of premium content for the global audience. Built to meet the growing demand for diverse content, Roundtable curates distinctive feature films, buzzworthy unscripted shows with celebrity talent, exclusive original series, and FAST channels specializing in wide-ranging topics, including the exhilarating world of action sports. The company synergizes content creation with distribution, effectively exploiting IP across an ever-expanding spectrum of media platforms. For more information, visit www.roundtable-ent.com.

About Bungalow Media + Entertainment, LLC

Founded in 2013 by CEO Robert Friedman, Bungalow Media + Entertainment is an Emmy Award-winning and Grammy-nominated integrated entertainment company that develops, produces and distributes content across all media platforms. Bungalow’s recently produced projects include 13 Days in Ferguson (CBS/Paramount+), Little Richard: I Am Everything (CNN Films/Max), Serving the Hamptons (Max), Vegas: The Story of Sin City (CNN), Cyber Sleuths: The Idaho Murders (Paramount+), the mini-series Surviving Jeffrey Epstein (Lifetime) and The Preppy Murder (AMC/Sundance). Bungalow has also produced the feature documentaries including, Spring Broke (Showtime), and We the People: The Market Basket Effect.

Gavin Rossdale Media Contact Bobbie Gale 2bentertainment bobbie@2bentertainment.net

VIZIO Media Contact Melissa Hourigan Fabric Media melissa@fabricmedia.net

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