WPP and BigCommerce partner to enhance global ecommerce offerings
February 21 2023 - 7:00AM
Business Wire
WPP (NYSE: WPP) and BigCommerce (NASDAQ: BIGC), a leading Open
SaaS ecommerce platform for fast-growing and established B2C and
B2B brands, today announced a new strategic partnership offering
omnichannel solutions to help WPP clients drive growth and maximize
sales across hundreds of advertising channels and marketplaces.
This innovative partnership will give WPP priority access to new
product tools on both BigCommerce and data feed management platform
Feedonomics, in addition to providing APIs and data sets that will
enable WPP agencies to develop unique insights for clients across
product, trend and purchasing data.
The partnership reflects WPP’s ongoing investment in its
commerce offer for clients. It includes a joint commitment from
BigCommerce and WPP to help shared clients develop nimble commerce
solutions and scale growth, and follows the announcement that WPP
agency Wunderman Thompson has joined the MACH Alliance, of which
BigCommerce is an early member.
As BigCommerce’s inaugural data partner, WPP will receive
priority access to alpha and beta products as well as platform
integrations including Amazon, Meta, Google and TikTok. These tools
will allow teams to maximize omnichannel sales and optimize spend
for both B2C and B2B clients.
WPP will help shape product development and innovation at
BigCommerce with commerce specialists joining product and partner
councils, in addition to receiving access to a custom training
program and certification pathways. As part of the partnership, WPP
will commit to upskilling 150 commerce specialists within the first
year of working with BigCommerce.
The partnership announcement aligns with WPP’s accelerated
growth strategy to strengthen technology and commerce offerings,
and follows the news of the company’s ranking as a Leader in
Forrester's latest global Commerce Services Wave.
Nilufar Fowler, Executive Vice President, Strategic
Partnerships at WPP, said: “With the rise of social commerce,
direct-to-consumer purchases and acceleration of ecommerce, brands
require omnichannel expertise that meets the needs of the modern
consumer. WPP is a leader in commerce services, alongside our
strength in strategy, media, creativity and integrated experience,
and this partnership with BigCommerce reflects our commitment to
continue to develop a unique commerce offering for our
clients.”
Marc Ostryniec, Chief Sales Officer at BigCommerce, said:
“Bringing WPP’s global capabilities to our joint customers is of
tremendous value. The combination of the BigCommerce platform and
WPP is unlike anything we have previously done. We are already
unlocking opportunities for joint customers worldwide to drive
revenue and accelerate growth by bringing to market truly
innovative solutions for omnichannel commerce. As BigCommerce
continues to expand its global footprint and move upmarket, we
remain focused on modernizing the commerce experience through our
world class partner ecosystem to help brands grow and succeed."
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
merchants of all sizes to build, innovate and grow their businesses
online. BigCommerce provides merchants sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo
Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce
has offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230217005330/en/
Alex Davis-Isaac, WPP +1 646-531-7724
Alex.DavisIsaac@wpp.com
Dana Marruffo, BigCommerce dana.marruffo@bigcommerce.com
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