POTTERY BARN LAUNCHES ACCESSIBLE HOME FURNISHINGS COLLECTION WITH MICHAEL GRAVES DESIGN
August 01 2024 - 7:00AM
Business Wire
New Collection Features Functional, Beautiful
Designs for a more Accessible Home
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer, announced today the launch of an accessible home
furnishings collection developed in collaboration with Michael
Graves Design. Renowned as industry leading experts in accessible
design, Michael Graves Design collaborated with Pottery Barn to
research, test, design and develop a collection of bedroom
furnishings and upholstery designs intended to make life at home
safer and more accessible.
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The Michael Graves Design x Pottery Barn
Collection (Photo: Pottery Barn)
The functional design elements of the ‘Michael Graves Design for
Pottery Barn’ collection leverage ethnographic research conducted
by Michael Graves Design across several communities including
adults aging in place and individuals with disabilities.
With the primary research driving the development of the initial
furniture designs, the Michael Graves Design team developed
prototypes that were used to engage a diverse pool of potential
users for “Consumer Preference Testing” which allows participants
to touch, feel and interact with the designs. The valuable research
and insights collected from the consumer testing influenced
accessible updates to some of Pottery Barn’s best-selling
collections, as well as the development of new designs.
“Bringing together Pottery Barn’s design leadership for
beautiful, quality home furnishings, with Michael Graves Design’s
award-winning accessible design knowledge has enabled us to create
a collection that harmoniously blends aesthetic appeal and
functionality,” said Pottery Barn President, Monica Bhargava.
“Collaborating with Michael Graves Design has deepened our
commitment to accessible designs with the goal of enhancing the
lives of consumers living with disabilities, injuries or aging in
place at home without sacrificing quality or style.”
Donald Strum, President of Michael Graves Design who has been
with the company since 1983, states, "Design has the power to
enrich all of our lives. This pioneering collaboration with Pottery
Barn allows us to make beautiful and purposeful furniture available
to everyone.” Rob Van Varick, Chief Design Officer of Michael
Graves Design who has been with the company since 2003, adds
“Together with Pottery Barn, we are setting new consumer
expectations with products that seamlessly blend safety with style,
proving to the world that accessible design makes great business
sense by broadening the total addressable market."
The Michael Graves Design for Pottery Barn collaboration is
designed to serve a variety of communities, from those aging in
place, to individuals with permanent, situational, or temporary
disabilities, to those who are planning for the future without
compromise, and those who want their homes to be welcoming to
everybody, all without sacrificing beautiful design. The Michael
Graves Design for Pottery Barn collection features upholstered
armchairs as well as furnishings from Pottery Barn’s best-selling
bedroom collections; Sausalito, Cayman and Farmhouse.
Each product features unique, functional enhancements. Items
from the new collection include:
Bed Frames by Michael Graves Design
- Integrated armrests and pull & roll side grips support
sitting, standing and repositioning in bed
- A built-in bench provides a stable spot for dressing as well as
extra storage to keep things clutter free
Nightstands by Michael Graves Design
- Raised edges prevent items from rolling off
- Integrated power strip inside drawer eliminates the need for
bending over to reach outlets
- Built-in wire management and tube access provides easier,
clutter free access to charge electronics or use a CPAP
machine
- Large drawer storage accommodates items such as a CPAP machine
for enhanced discretion
- Easy to use larger pulls for one handed drawer opening
Dressers by Michael Graves Design
- Front, side, and back grab rails keep items from rolling off,
minimizing bending over, which reduces risk of falling
- Front and side grab rails also provide safety grip and support
to facilitate “furniture surfing”
- Per the ADA, 9” ground clearance allows wheelchair users better
clearance for their feet. Clearance also provides space for bin
storage
- Easy to use larger pulls for one handed drawer opening
Dresser Seats by Michael Graves Design
- Coordinated bench for dresser provides convenient seating for
dressing
- Integrated storage enhances functional appeal
- Also great on its own in entryways for safely and comfortably
putting on and taking off shoes
Yardley & Bradford Armchair by Michael Graves
Design
- Optimized foam density, seat height, seat depth, armrest height
and extension touchpoints enable a more supported position to get
in and out of chair
- Attachable foot risers to choose the height that is right for
you (*Bradford chair only)
- Rear grab rail provides a safe grip for balance (*Bradford
chair only)
The Michael Graves Design for Pottery Barn inaugural collection
is now available for purchase on
PotteryBarn.com/MichaelGravesDesign and in select stores in the
coming weeks.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. The company is headquartered in San Francisco,
California.
ABOUT MICHAEL GRAVES
DESIGN
Michael Graves Design, known as the Most Accessible Design
Brand, creates moments of joy with products that are visually
appealing, full of character and purpose, and that enhance people’s
lives. Michael Graves Design transformed retailing by establishing
the Design for All strategy, credited with raising America’s
expectation for good design. Today, Michael Graves Design is
focused on enhancing all people’s lives, regardless of age or
physical ability, by designing products that are visually beautiful
and physically accessible. We call it Delight for All. Employing
the power of design, Fast Company has named Michael Graves Design
one of “The world’s top 10 most innovative companies.” For more
information, visit MichaelGravesDesign.com.
WSM-PR
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