For the First Time Ever, Pizza Hut Will Reward
All Readers Across the Country with a Free Personal Pan
Pizza (with $8 minimum purchase)* as
Part of National Book Month Celebration
PLANO,
Texas, Oct. 1, 2024 /PRNewswire/ -- Pizza
Hut, LLC is thrilled to mark the 40th anniversary of its beloved
BOOK IT! ® program by giving away ONE MILLION
FREE PERSONAL PAN PIZZAS during National Book Month this
October. Since 1984, the Pizza Hut BOOK IT! program has ignited a
passion for reading in millions of children, and now, for the first
time, readers of all ages are invited to join in the celebration
with a limited time offer of a free Personal Pan Pizza (with
$8 minimum purchase)* for everyone
who embraces the joy of reading.
As the nation's longest-running corporate-supported reading
initiative, BOOK IT! provides a platform that encourages students
from Pre-K through 6th grade to set and achieve their reading
goals. The program's core mission has always been to cultivate a
deep, personal connection with reading. Now, as part of the
40th-anniversary celebration, Pizza Hut is extending this mission
beyond children to readers of all ages, inviting families, friends,
and communities to come together and share in the joy of books.
"I'm incredibly proud of what the BOOK IT! program has achieved
over the past four decades," said Pizza Hut U.S. President
Carl Loredo. "It's inspired more
than 70 million children to discover the magic of books, helping to
build a lifelong love of reading. As we're celebrating 40 years,
we're excited to invite readers of all ages to rediscover the joy
of reading—one book (and pizza) at a time."
In the last few years, Pizza Hut has evolved the BOOK IT!
program to suit modern educational needs, offering digital reading
logs and virtual classrooms to make it even easier for schools and
families to participate. The program remains completely free,
encouraging parents, educators to sign up on behalf of their
students at www.bookitprogram.com and ensure the tradition of
reading – and the rewards that come with it – continues to thrive
for future generations.
As they celebrate 40 years, Pizza Hut shares some fun facts
about the beloved literacy program:
- Since 1984, it's estimated that more than 1.5 BILLION pizzas
have been awarded to young readers through the BOOK IT!
program.
- From 2013 – 2023 alone, Pizza Hut gave away more than 56
million Personal Pan Pizzas – enough to stretch from coast to coast
in the U.S. twice!
- In the past, United States Presidents have shared their support
for the brand's mission to inspire reading among the country's
youth, including President Ronald
Reagan.
- From 2019 - 2023, Pizza Hut expanded its program by partnering
with First Book, a non-profit designed to offer books at a discount
or for free for educators who serve kids in Title 1 schools, to
better support children of all backgrounds to help them succeed. In
just five years, the partnership has impacted more than 391,000
children at these schools.
This year's 40th-anniversary celebration coincides perfectly
with October's National Book Month, making it the ideal time to
recognize the countless ways books have shaped our lives. Whether
you're a young student just discovering the magic of reading or an
adult rekindling your love for books, Pizza Hut is here to
celebrate your journey with a free Personal Pan Pizza (with
$8 minimum purchase)* – because great
books deserve great rewards.
Pizza and reading enthusiasts alike can use the code "BOOKIT40"
at checkout online or on the app to redeem a free Personal Pan
Pizza (with an $8 minimum purchase).
*Code valid 10/1 through 10/30 (or until 1 million Personal Pan
Pizza®s are redeemed) at participating
locations with $8 minimum purchase.
Code valid for use online or on Pizza Hut app only. Customer
responsible for all taxes, tips and fees.
Guests can also opt to order the BOOK IT! Bundle found online
and the app, which includes 2 large, 1-topping pizzas and
breadsticks. For every BOOK IT! Bundle sold, Pizza Hut will give a
portion of proceeds to the BOOK IT! program.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was
founded in 1958 in Wichita, Kansas
and since then has earned a reputation as a trailblazer in
innovation with the creation of icons like Original Pan®
and Original Stuffed Crust® pizzas. In 1994, Pizza Hut
pizza was the very first online food order. Today, Pizza Hut
continues leading the way in the digital and technology space with
over half of transactions worldwide coming from digital
orders. Pizza Hut is committed to providing an easy pizza
experience – from order to delivery – and has Hut
Rewards®, the Pizza Hut loyalty program that offers
points for every dollar spent on food any way you
order. Hut Rewards is open to U.S. residents 18+. See
applicable terms at https://hutrewards.pizzahut.com/terms/. A
global leader in the pizza category, Pizza Hut operates more than
19,000 restaurants in more than 100 countries. Through its
enormous presence, Pizza Hut works to unlock opportunity for its
team members and communities around the world.
For more information, visit www.pizzahut.com. You can
remain up to date on what's happening at Pizza Hut by following us
on Facebook, Twitter, Instagram, TikTok and
subscribing to our YouTube channel.
Press Contact
ALISON BROD MARKETING +
COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut