Aflac Teams 'Up' With Disney-Pixar
May 06 2009 - 9:43AM
PR Newswire (US)
Marketing Collaboration Includes New Television Ad & New Paint
Scheme for the Aflac 99 Car COLUMBUS, Ga., May 6 /PRNewswire/ --
Aflac today announced that the Georgia based insurance company has
teamed "Up" with Disney-Pixar to produce a television commercial
utilizing their unique brand of animation. The ad will feature
movie characters from "Up", Disney-Pixar's first ever 3-D film, and
the Aflac Duck demonstrating how Aflac policies help protect you
when injury or illness threatens to derail your dreams. Aflac also
created a new "Up" - themed paint scheme, featuring Disney-Pixar
characters, for the Aflac 99 Ford Fusion that will be driven by
Carl Edwards at the Southern 500 NASCAR race at Darlington Raceway.
The race will be nationally televised on the FOX Network on May 9,
2009, where the new ad will debut. "We are pleased to have
partnered with Disney-Pixar to create our first new ad using the
tagline 'We've Got You Under Our Wing,'" said Aflac Senior Vice
President and Chief Marketing Officer Jeff Charney. "This
commercial reminds all of us about the importance of having a
financial plan for life's unexpected events." ABOUT THE MOVIE From
Disney-Pixar comes UP, a comedy adventure about 78-year-old balloon
salesman Carl Fredricksen, who finally fulfills his lifelong dream
of a great adventure when he ties thousands of balloons to his
house and flies away to the wilds of South America. But he
discovers all too late that his biggest nightmare has stowed away
on the trip: an overly optimistic 8-year-old Wilderness Explorer
named Russell. From the Academy Award(R)-nominated director Pete
Docter ("monsters, Inc."), Disney-Pixar's UP invites you on a
hilarious journey into a lost world, with the least likely duo on
Earth. Opening nationwide on May 29, 2009, UP will be presented in
Disney Digital 3-D(TM) in select theaters. About Aflac For more
than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Our insurance
products provide protection to more than 40 million people
worldwide. Aflac has been recognized by Ethisphere magazine as one
of the World's Most Ethical Companies for three consecutive years
and was also named by the Reputation Institute as the Most
Respected Company in the Global Insurance Industry in 2008. In 2009
Fortune magazine recognized Aflac as one of the 100 Best Companies
to Work For in America for the eleventh consecutive year. Aflac
appears on Hispanic Enterprise magazine's list of the 50 Best
Companies for Supplier Diversity and on Black Enterprise magazine's
list of the 40 Best Companies for Diversity. Aflac was also named
by Forbes magazine as America's Best-Managed Company in the
insurance category. Aflac Incorporated is a Fortune 500 company
listed on the New York Stock Exchange (NYSE) under the symbol AFL.
To find out more about Aflac, visit http://www.aflac.com/. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090506/CL12054 ) (Logo:
http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO ) Media
Contacts: Laura Kane Aflac Incorporated 706.596.3493 Jon A.
Sullivan Aflac Incorporated 706.763.4813 Analyst and Investment
Contact: Kenneth S. Janke Jr. Aflac Incorporated 1.800.235.2667,
Option 3; Fax: 706.324.6330
http://www.newscom.com/cgi-bin/prnh/20090506/CL12054
http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGODATASOURCE:
Aflac CONTACT: Media, Laura Kane, +1-706-596-3493, , or Jon A.
Sullivan, +1-706-763-4813, , Analyst and Investment Contact,
Kenneth S. Janke Jr., 1-800-235-2667, Option 3, Fax:
+1-706-324-6330, all of Aflac Incorporated Web Site:
http://www.aflac.com/
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