Get Ready to 'Rok' at New York-New York August 2008
June 05 2008 - 7:00AM
PR Newswire (US)
The Miami Rock Club Crashes Las Vegas LAS VEGAS, June 5
/PRNewswire/ -- Be prepared to experience nightlife like never
before beginning this August at New York-New York. Rok Vegas(TM),
Las Vegas' sexy new rock nightclub, will mesmerize club-goers with
riveting rock 'n' roll mash-ups and rock-inspired imagery. Guests
will indulge in Rok's intimate setting, including an exclusive
outdoor VIP lounge just steps away from the pulsating Las Vegas
Strip, while moving to high-energy music by Rok's resident DJ. The
excitement will continue to grow when Rok's resident VJ (Video
Jockey) takes the stage to captivate guests with unparalleled
lighting effects mixed with vivid images displayed throughout the
club. Guaranteed to evoke the senses of discerning audiences
craving something different, Rok will standout from all other clubs
on The Strip. "The Las Vegas nightlife scene is constantly
evolving," said Cynthia Kiser Murphey, president and COO of New
York-New York. "With the introduction of Rok, New York-New York
continues to position itself as an industry leader by offering our
guests a one-of-a-kind nightclub experience." Rok will feature
rock-inspired images throughout the oval-shaped main room. From
every angle, guests will be surrounded by concert footage, live
club feeds, lasers and animation all chosen by the intuitive VJ.
Rok's resident DJ will keep the dance floor packed with high-energy
rock 'n' roll mash-up sets cleverly choreographed to the images.
The video imagery and intricate settings will be created by famed
production designer Vello Edmund Virkhaus. Virkhaus' working
credits include video projects with music groups such as Coldplay,
Bon Jovi and artist 50 Cent. Adding to the impressive visual
system, the hottest new nightspot in Vegas will boast phenomenal
lenticular images of various rock figures in three-dimensional
forms. "Rok will be completely different from anything in Las
Vegas," said Jonas Lowrance, partner of Rok. "We've thought of
every detail, down to the most advanced video system in the world.
Our guests will be treated to a nightclub experience that will
leave a lasting impression." Guests will appreciate the
approachable, hip ambiance of Rok. Every detail of the club's
interior will be designed for a comfortable yet enticing
experience. Handcrafted red banquettes located right off the dance
floor will have voyeurs satisfied with plenty of viewing pleasure.
Ladies will welcome the hidden compartments in the banquettes to
stow away their personal effects, leaving them freedom to dance and
mingle all night. To top it off, convenient slots for liquor
bottles and mixers located inside each table coupled with
stupendous, desirable Rok servers will provide each guest the
ultimate VIP experience. World-famous interior designer Francois
Frossard created Rok's unique setting and is widely recognized for
his designs in nightlife including hotspots such as Mansion and Set
in Miami. Rok will be located at New York-New York, 3790 Las Vegas
Blvd. S, Las Vegas, NV 89109. For more information, please visit
http://www.nynyhotelcasino.com/ or call (702) 740-6ROK/(702)
740-6765. DATASOURCE: New York-New York CONTACT: Michelle Tsang, ,
or Stephanie Capellas, , both of Preferred Public Relations &
Marketing, +1-702-254-5704; or Erin Randell of MGM MIRAGE Public
Relations, +1-702-650-7562, all for New York-New York Web site:
http://www.nynyhotelcasino.com/
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