Whirlpool Brand Puts Capacity on Top With Launch of New Cabrio(R) Laundry Pair
January 20 2010 - 11:00AM
PR Newswire (US)
Laundry Leader Brings Largest Capacity to Market in ENERGY STAR(R)
qualified Washer LAS VEGAS, Jan. 20 /PRNewswire-FirstCall/ --
Historically, consumers have preferred the look and feel of
top-load laundry in their homes, and recent advances have improved
both capacity and efficiency. With the launch of the newest Cabrio®
high efficiency (HE) top-load washer and dryer, laundry leader
Whirlpool brand introduces the largest washer capacity on the
market - 5.2 cu. ft. Along with the industry first Eco Monitor, the
new Cabrio® washer utilizes the H2Low(TM) wash system - a low water
wash system that uses less water per load, yet delivers better
cleaning performance and is more gentle than a traditional top-load
washing machine. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081218/WHIRLPOOLBRANDLOGO )
"Whirlpool Corporation research shows that nearly three-quarters of
American households continue to prefer top load laundry," said
Brandon Buckingham, senior marketing manager, Whirlpool brand
laundry. "Driven by consumer insights, we continue to develop
innovative features for this configuration that can not only
improve laundry performance but save money and energy. The new
Cabrio® laundry pair certainly delivers on all fronts." Outstanding
fabric care performance doesn't mean compromising energy and water
savings. The ENERGY STAR® qualified Cabrio® pair exceeds current
CEE Tier III specifications and is expected to meet 2011 Tier III
requirements. The CEE tier system is based on the Consortium for
Energy Efficiency qualified product listings. The Cabrio® HE
washers with the H2Low wash system use 75 percent less water and 65
percent less energy, saving up to more than $900 in lifetime water
and energy costs.* Additionally, both the Cabrio® HE washer and
dryer include an Eco Monitor that provides consumers with an
instant rating - from good to best - describing how eco-friendly
their cycle choices are based on cycle selection. The washer's
EcoBoost(TM) option further enhances resource efficiency by
adjusting water temperatures and mechanical energy to thoroughly
clean in the most efficient way. The dryer also includes an Eco
Normal Cycle, which uses less energy than a conventional dryer's
normal cycle when paired with a Cabrio® washer. The Cabrio® HE
washer (WTW7800X) will be available in lunar silver, black and
white with an MSRP starting at $999 this spring. The Cabrio steam
dryer (electric WED7800X or gas WGD7800X) will be available in the
same colors with an MSRP starting at $999 this spring. For more
information on Whirlpool brand laundry, visit
http://www.whirlpool.com/. About Whirlpool Brand Whirlpool
Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $19
billion in 2008, 70,000 employees, and 67 manufacturing and
technology research centers around the world. Whirlpool brand
recognizes that consumers lead busy, active lives and continues to
create solutions that help consumers optimize productivity and
efficiency in the home. In addition to designing appliance
solutions based on consumer insight, Whirlpool brand is dedicated
to creating ENERGY STAR® qualified appliances like the new Duet®
washer which uses 74 percent less water and 80 percent less energy
than a traditional top load washer manufactured before 2004. When
used with the washer, the new Duet® Resource Saver® dryer improves
dryer energy usage by 40 percent as compared to traditional
top-load laundry pairs, average size load. Whirlpool is one of
Habitat for Humanity's largest corporate partners, donating a
refrigerator and range to every new Habitat for Humanity home built
in North America. For more information on Whirlpool brand, please
visit http://www.whirlpool.com/. Additional information about the
company can be found at http://www.whirlpoolcorp.com/. *When
compared to pre-2004 conventional washers, based on a 10-year life.
http://www.newscom.com/cgi-bin/prnh/20081218/WHIRLPOOLBRANDLOGODATASOURCE:
Whirlpool Corporation CONTACT: Monica Teague of Whirlpool
Corporation, +1-269-923-7405, ; or Alyson Buck, of Peppercom for
Whirlpool brand, +1-212-931-6122, Web Site:
http://www.whirlpoolcorp.com/
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