TORONTO, Dec. 19,
2024 /CNW/ - Aegis Brands Inc. (TSX: AEG)
announces the opening of three new St. Louis Bar & Grill
locations in the Greater Toronto
Area (GTA). St. Louis has
opened four locations this year, bringing its total restaurant
count to 82. The three newest stores are part of the company's
second-generation restaurant strategy. This strategy
focusses on securing locations with lower build costs, resulting in
more attractive returns on the franchisee's
investments.
The new second-generation locations are:
- Promenade Mall, Thornhill (Opened September 2024): This location introduces a twist
on the dining experience. Guests can now enjoy state-of-the-art
golf simulators, marking a first-of-its-kind offering for the
St. Louis brand.
- Yonge & St. Clair, Toronto (Opened November 2024): Situated at one of Toronto's busiest intersections, this prime
location captures the vibrancy of midtown with a thriving
after-work and dinner business.
- Walker's Line, Burlington (Opened November 2024): The newest St. Louis Bar &
Grill is the brand's second location in Burlington and is ideally situated in a
neighbourhood with both a residential and commercial audience.
Second-Generation restaurant strategy
"In our continuous efforts to provide superior return on
investment, St. Louis has adopted
a second-generation restaurant strategy," said Steven Pelton, President & CEO of Aegis
Brands Inc. "Converting existing restaurants to St. Louis allows our franchisees to open much
more quickly and with much less capital. This strategy creates a
much better return on investment for our franchisees. This also
allows for the opening of more restaurants in the near future."
Pelton added, "Additionally these new stores opened with our new
menu which is designed to appeal to a broader audience. Wings are
and have always been our hero product. However, the menu in these
new stores provides expanded options for everyone."
The early results from the three new St. Louis Bar & Grill
locations have been positive, with increasingly strong traffic and
a different sales mix compared to the existing stores in the chain.
These results suggest the top line growth is not only a result of
the location but also the new, more broadly appealing menu
offerings. The new menu will launch in the rest of the St. Louis restaurants in the spring of
2025.
About Aegis Brands Inc. Aegis currently owns and
operates St. Louis Bar & Grill. The Company's vision is to
build a portfolio of amazing brands that can grow and flourish with
access to Aegis' resources and expertise. The company is committed
to letting each brand operate independently while providing shared
expertise to help them thrive. For more information, please visit
aegisbrands.ca.
About St. Louis Bar & Grill St. Louis Bar & Grill is a 100% Canadian-owned
and operated casual dining restaurant with 82 locations across
Canada. Since opening its first
location in 1992, the brand has become renowned for its signature
chicken wings, pizza, and crave-worthy Garlic Dill Sauce, serving
over 2.2 million pounds of wings annually. With a diverse menu,
friendly atmosphere, and inviting summer patios, St. Louis Bar
& Grill has become a cherished part of communities across the
country.
SOURCE Aegis Brands Inc.
