Sustainability initiative helps spotlight
Maxi-Cosi EcoCare collection
FOXBOROUGH, Mass.,
April 25,
2024 /PRNewswire/ -- Maxi-Cosi, a leading baby gear
brand of Dorel Industries Inc. (TSX: DII.B, DII.A) known for its
innovative designs that Carry the Future, is joining forces with
ForestNation, an organization that encourages environmental
sustainability and reforestation. This partnership follows the
launch of Maxi-Cosi EcoCare, a new premium, future-friendly,
100%-recycled fabric made from plastic bottles. The yarn
produced is soft, comfortable, and breathable and comes in four
modern neutral color palettes to elevate the look and complement
your home's aesthetic. With the launch of this collection,
Maxi-Cosi is expanding on its responsibility to do its part in
building a better future by building a better planet, starting with
planting more than 10,000 trees in Tanzania — a region battling
deforestation.
"At Maxi-Cosi, we believe in actively contributing to a
sustainable future, and our partnership with ForestNation is a
significant step towards this commitment," Alisa McCoy, Vice President Brand and Creative
at Maxi-Cosi said. "Through the EcoCare line, crafted from 100%
recycled materials, we are not just delivering style and comfort
for children but also ensuring a healthier planet for their future.
Planting over 10,000 trees in Tanzania reflects our dedication to combating
deforestation and fostering a greener Earth."
Maxi-Cosi is dedicated to making a significant environmental
impact both locally and globally with this multi-phased
partnership. The kickoff is planting over 10,000 trees in
Tanzania, as part of
ForestNation's reforestation program which will result in 250 tons
of carbon dioxide absorbed annually, 1,000 tons of oxygen created
annually, 10 hectares of land reforested, and 400 hours of work
created. The partnership will roll out at a larger scale throughout
the year to truly reinforce the brand's stance on being
future-forward.
"We are thrilled to partner with Maxi-Cosi, a brand that shares
our vision of restoring the Earth's natural environment,"
Andrew Pothecary, CEO of
ForestNation said. "This collaboration allows us to expand our
reforestation efforts in critical areas like Tanzania, significantly impacting both local
communities and global biodiversity. Together with Maxi-Cosi, we
are planting more than trees; we are planting hope for future
generations. We are excited to continue this partnership and grow
our impact."
To learn more about the Maxi-Cosi EcoCare Collection, visit
https://www.maxicosi.com/us-en/ecocare.
About Dorel Juvenile
Dorel Industries Inc. (TSX:
DII.B, DII.A) is a global organization, operating two distinct
businesses in juvenile products and home products. Dorel's strength
lies in the diversity, innovation, and quality of its products as
well as the superiority of its brands. Dorel Juvenile's powerfully
branded products include global brands Maxi-Cosi, Safety 1st and
Tiny Love, complemented by regional
brands such as BebeConfort, Cosco, Mother's Choice and Infanti.
Dorel Home, with its comprehensive
e-commerce platform, markets a wide assortment of domestically
produced and imported furniture. Dorel has annual sales of
US$1.6 billion and employs
approximately 4,000 people in facilities located in twenty-two
countries worldwide.
About ForestNation
We're on a mission to turn the
negative effects of the gift giving industry into a force for good.
We strive to create gifts that reduce waste and actively promote
reforestation to support healthy ecosystems and communities. Our
gifts bring people together and cultivate relationships between
individuals, brands, and nature. Join us in our quest to make every
gift a celebration of both people and the planet!
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SOURCE Dorel Juvenile
