Vecima Successfully Implements First Phase of Dynamic Ad Insertion for Hotwire Communications
November 12 2024 - 6:30AM
Business Wire
Vecima Networks Inc. (TSX: VCM) today announced its successful
completion of initial linear parity ad insertion for Hotwire
Communications, a premier provider of fiber-optic
telecommunications services in the U.S.
Introducing linear parity ad insertion into Hotwire
Communications’ service infrastructure moves the provider toward
dynamic ad insertion (DAI), which Vecima and Hotwire anticipate
completing by 2025. The linear parity phase involved creating
distinct ad zones for channels where advertisements will be
inserted. Next, Vecima will implement DAI across all channels and
zones to enable Hotwire to deliver tailored ad experiences for its
subscribers.
Vecima’s Professional Services team led the technical
integration, working closely with Cadent and Effectv as technology
partners. Its master project management services included oversight
of the installation, deployment, configuration, and third-party
integrations of the end-to-end DAI solution that synchronizes ad
scheduling and placements.
Unlike traditional methods, DAI allows for real-time ad
placement directly into live or prerecorded streams. It enables
advertisers to deliver targeted, relevant ads to individual
viewers, based on demographic data, viewing habits, and other
criteria. Combining data with dynamic placement significantly
enhances ad campaigns’ efficiency and effectiveness.
“We are encouraged with the results we are seeing with our
digital linear insertion deployment,” said Pragash Pillai, Chief
Technology Officer for Hotwire Communications. “The evolution to
dynamic ad insertion will seamlessly integrate advanced solutions
into existing infrastructures, enhancing user experiences, further
improving advertising revenue and operational efficiency.”
"We’re proud of this first milestone in enhancing Hotwire’s
content monetization capabilities," said Kyle Goodwin, Senior Vice
President and General Manager, Content Delivery & Storage for
Vecima. "We also recognize that the work has just begun. Our
Professional Services group and entire team is dedicated to
ensuring the continued seamless implementation of Hotwire’s
monetization strategy."
About Hotwire Communications Hotwire Communications is
one of the nation’s leading providers of fiber-optic
telecommunications services specializing in delivering its advanced
suite of services to unique market segments. Through its Fision®
Home, Fision® Work, Fision® Stay, Fision® U, Fision® Encore and
Fision® Govt market verticals Hotwire Communications provides
advanced, customized, fiber-optic telecommunications services to
residential, commercial, hospitality and campus environments. The
Hotwire Communications team has been providing telecommunications
services since 2000, and Hotwire has been providing fiber-based
telecommunications services since 2005. Learn more at
hotwirecommunications.com.
About Vecima Networks Vecima Networks Inc. (TSX: VCM) is
leading the global evolution to the multi-gigabit, content-rich
networks of the future. Our talented people deliver future-ready
software, services, and integrated platforms that power broadband
and video streaming networks, monitor and manage transportation,
and transform experiences in homes, businesses, and everywhere
people connect. We help our customers evolve their networks with
cloud-based solutions that deliver ground-breaking speed, superior
video quality, and exciting new services to their subscribers.
There is power in connectivity – it enables people, businesses, and
communities to grow and thrive. Learn more at vecima.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241112902134/en/
Investor Relations: 250-881-1982, invest@vecima.com Media
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