- TRUBARTM is now expected to exceed 15,000
distribution points across North
America by the end of the year.
- The Company also announces the grant of restricted share units
to two board directors.
VANCOUVER, BC, Oct. 17,
2024 /CNW/ - Simply Better Brands Corp. ("SBBC"
or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today
announced further distribution expansion of TRUBAR™ in the
convenience channel with the addition of more than 25 regional
store brands operating under GPM Investments, LLC, one of the
largest convenience store chains in the U.S.
TRUBAR™ will soon be available across more than
1,400 GPM locations in more than 33 states in a wide range of
well-known regional convenience chains including Fas Mart, E-Z
Mart, Roadrunner Markets, Village Pantry and Jiffi Shop. With
the addition of GPM stores and new distribution to other retail
locations currently underway, the Company now expects that the
reach of the TRUBARTM brand will exceed 15,000
distribution points across North
America by the end of the year.
"The convenience channel is critical to our strategy of building
consumer awareness and trial of TRUBAR™ and we're
excited to introduce our brand to this large group of strong
regional convenience stores," said Erica Groussman, Co-Founder & Chief
Executive Officer of TRUBAR™. "These high-traffic convenience
locations offering consumers "grab-n-go" meal replacement options
are a great fit for the bar category and an attractive growth
opportunity for TRUBAR™."
In addition, the Company has granted an aggregate of 44,500
restricted share units ("RSUs") to two members of the board of
directors in lieu of board fees payable to such individuals. The
RSUs will vest on the one year anniversary of the date of grant.
Upon vesting, each RSU will entitle the holder thereof to receive
one common share in the capital of the Company or to receive the
cash equivalent thereof, subject to the discretion of the
Company.
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international
omni-channel platform with a portfolio of diversified assets in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more
information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.