Partners with Plex to Globally Distribute Its
Creator-Led FAST Channel and Bring Social Video Storytelling to
Streaming TV
TORONTO, Jan. 30,
2025 /CNW/ -- Sabio Holdings (TSXV: SBIO) (OTCQB:
SABOF) (the "Company" or "Sabio"), a Los Angeles-based Adtech company specializing
in helping top global brands reach, engage, and validate (R.E.V.)
streaming TV audiences, today announces the launch of Creator
Television (Creator TV), Sabio's owned-and-operated Free
Ad-Supported Television (FAST) channel.
Creator TV spotlights multi-talented, diverse creators, bridging
the gap between social media storytelling and the broader streaming
TV landscape. As part of this launch, global streaming media
company Plex, will distribute Creator TV internationally.
"We're thrilled to partner with Plex to bring Creator TV to
global audiences," said Joe Ochoa,
VP of Creator TV. "Creator TV embodies Sabio's larger mission of
building a more diverse and inclusive media ecosystem that
represents everyone. Together with Plex, we're expanding access to
authentic stories, connecting with millions of viewers globally and
reshaping what streaming television can offer."
The launch of Creator TV is a pivotal part of Sabio's global
expansion strategy into new, large international markets, such as
India, the most populous country
in the world with more than 1.4 billion people.
"Plex is committed to creating a global community of streaming
content that people can depend on to easily discover, experience,
and share," said Shawn Eldridge,
Vice President of Content and Business Development, Plex. "Creator
TV will bring our viewers fresh and unique programming that will
resonate with diverse audiences worldwide."
Creator TV is redefining television by empowering the next
generation of creators from diverse backgrounds. By partnering with
Creator TV, these creators can grow their global presence and offer
engaged communities a new viewing experience.
"Creator-led TV, or show formats that blend user-generated
content with traditional TV narrative techniques, is pushing the
boundaries of storytelling," said Charlie
Ibarra, Head of Content at Creator TV. "Much like the
introduction of music videos and unscripted show formats,
creator-led TV has the potential to completely reshape the content
landscape."
Leveraging Sabio's data-driven ad solutions, Creator TV will
offer Fortune 100 brands unique brand integrations and a role to
play in ensuring representation in today's digital landscape and a
way to connect with these highly engaged streaming audiences.
Ochoa emphasizes, "We are driven by our mission to increase
representation in the streaming space by building programming that
better reflects today's world and champions underrepresented
voices. As a Filipino American, I understand the importance
of amplifying unique stories on the TV screen and how this
resonates at deeply personal levels with diverse audiences."
Creator TV launches with a lineup of standout talent from the
world of social media. Among its featured creators is Uncle
Roger, the comedic sensation known for his sharp and hilarious
takes on food culture, who has amassed over 20 million followers
worldwide. Joining him is Jenny
Lorenzo, a multiple award-winning comedy creator, who
brings her unique voice and authentic portrayals of Latin culture
to the channel.
Visit sabio.inc to learn more.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF)
is a technology and services leader in the fast-growing
ad-supported streaming space. Its cloud-based, end-to-end
technology stack works with top blue chip, global brands and the
agencies that represent them to reach, engage, and validate
(R.E.V.) streaming audiences.
Sabio consists of a proprietary ad-serving technology platform
that partners with the world's top ad-supported streaming platforms
and apps and App Science™, a non-cookie-based software as a service
(SaaS) analytics and insights platform with AI natural language
capabilities.
For more information, visit: sabio.inc
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For further information: Sajid
Premji, Chief Financial Officer, investor@sabio.inc, Phone:
1.844.974.2662; Sam Wang, Investor
Relations, investor@sabio.inc
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content:https://www.prnewswire.com/news-releases/sabio-launches-creator-television-transforming-streaming-tv-with-diverse-creator-led-content-302363818.html
SOURCE Sabio Inc.
