All American Pet Company, Inc. Samples NutraBars(TM), the First True Food Protein Bar for Dogs, to Walmart Customers to Promo...
July 05 2013 - 9:41AM
Marketwired
All American Pet Company, Inc. (OTCQB: AAPT)
All American Pet Company, Inc. took requests from 16,450 Walmart
dog owners "hungry" for a free sample of its 4 ounce NutraBar that
was promoted on Facebook for just 2 weeks and will continue as an
ongoing marketing program.
Since February, AAPT has been fulfilling bi-weekly purchase
orders to 1053 of the more than 4000 Walmart stores. 140 million
shoppers visit Walmart weekly and research indicates that more than
half of them own at least one dog. The easiest way to stimulate new
product trial to this very fussy shopper is sampling. An Arbitron
survey found that: 64% of consumers try the product after receiving
a sample and 58% of consumers who received a product sample bought
the product producing sales lifts for as many as 20 weeks after the
sampling event.
Social media has proven to effectively personalize NutraBars for
tens of thousands of dog owners. One customer wrote, "I put a whole
NutraBar under my dog's dog food and she pushed all of the dog food
out to get to the NutraBar." www.facebook.com/nutrabar
Lisa Bershan, AAPT President said, "NutraBars offer the
passionate dog owner the all-natural true food nourishment of a
super-premium -- made in the US meal -- with the convenience of a
great tasting snack bar. THE BOWL IS OUT -- THE BAR IS IN."
ABOUT: All American Pet Company produces,
markets, and sells all-natural super-premium patented wellness
products under proprietary brand names specifically for dogs.
Forward-Looking Statements This news
announcement contains or may contain certain "forward-looking
statements." Forward-looking statements may include, without
limitation, statements regarding AAPT's plans, objectives,
projections, expectations and intentions and other statements
identified by words such as "projects," "may," "could," "would,"
"should," "believes," "expects," "anticipates," "estimates,"
"intends," "plans" or similar expressions. Such forward-looking
statements are subject to significant risks and uncertainties,
including those detailed in filings made by All American Pet
Company, Inc. with the Securities and Exchange Commission.
Accordingly we caution our readers that actual results may differ
materially and adversely from our beliefs or expectations due to
economic, business, competitive, market, financing and regulatory
factors. We assume no obligation or undertaking to update any
forward-looking statements to reflect any changes in expectations
with regard thereto or any change in events, conditions or
circumstances on which any such statement is based. You should,
however, review additional risk factors and other disclosures we
make in the reports filed with the Securities and Exchange
Commission.
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Contact Information All American Pet Company, Inc. For more
information on the company, visit: www.allamericanpetcompany.com
Corporate Office: 310-689-7355 Investor Relations: 310-689-7357
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