ASCC Brand Management Company Rechristened as Luxuria Brands
December 12 2012 - 4:00AM
Business Wire
In order to better differentiate its products in a competitive
market, the Aristocrat Group Corp. (OTCBB: ASCC) announced today
that it will change the name of its brand management division,
Aristocrat Brands, to Luxuria Brands.
“The name Luxuria Brands better conveys everything we want to
say about the brands we’re readying for consumers,” said ASCC CEO
Cindy Morrissey. “We’re targeting new products that are luxurious
and slightly decadent. The division’s name is changing, but not its
mission.”
Luxuria Brands targets new products for commercialization with
broad market appeal and strong growth potential. Its initial focus
will be the booming distilled spirits industry. Worldwide, the
spirits industry is worth about $263 billion, with recent yearly
growth of better than 2.5 percent over a four-year period. In the
U.S., the distilled spirits sector is a major economic contributor,
generating more than $110 billion in annual activity.
“If we can capture even half a percent of that market as we
plan, our company could see revenues climb all the way to half a
billion dollars,” Morrissey said.
ASCC plans to grow its brand management business to compete in a
highly profitable sector alongside Proctor & Gamble (NYSE: PG),
New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc.
(NYSE: CHS).
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
For more information, please
visit www.aristocratgroupcorp.com/investors.html.
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