BELLEVUE, Wash., Aug. 11, 2014 /PRNewswire/ -- HTC, a global
leader in innovation and design, is introducing the HTC Desire
family of smartphones to the U.S. market, offering a breadth of
models for consumers who want choice in price points and contract
types without compromising on design or performance.
"Design and innovation are what we're known for, and now we're
taking that to new segments of the market with our HTC Desire
line," said Erin McGee, Vice
President of Marketing of HTC America. "We thought it was time that
consumers had better smartphones to choose from across price points
and payment options. We have partnered with a number of
retailers to ensure that these HTC Desire line of products are not
only affordable, but also accessible."
The HTC Desire Experience
The HTC Desire family sports many of the iconic features and
experiences launched on the HTC One flagship family.
Best-in-class sound – HTC BoomSound™ and its dual
front-facing speakers have become instantly recognizable to HTC One
users and offer a premium audio experience.
Outstanding image capture, editing, effects and sharing –
The advanced camera features deliver creative, professional-looking
photos and amazing effects, giving consumers more choice in
creating, editing and sharing photos. Consumers can tap into the
unique functionality of Zoe™ Highlights, which lets consumers
create mini-movies complete with personalized soundtracks and
visual effects.
Content integration – The inclusion of HTC Sense® 6 with
the HTC BlinkFeed® experience aggregates the consumers' chosen news
feeds into a snackable experience on their homescreens.
High-quality display – The HTC Desire family features
large, graphic-rich screens housed within beautifully designed
phones made of premium materials that feel great in your hand.
Variety – The HTC Desire family will be offering a
variety of bundles of features, sizes and color options in
smartphones launching across multiple carriers and retailers
through the end of the year.
The HTC Desire 816 follows the recent availability of the HTC
Desire 610 and are the first of many HTC Desire smartphones coming
to the US market this year.
Feature-Rich Smartphones
The HTC Desire 610 packs an array of features, including a 4.7"
FWVGA display, 1.2GHz Quad-Core Qualcomm® Snapdragon™ CPU, 1GB RAM
and 8GB on-board storage with support for up to 64GB expandable
storage. The 8-megapixel rear camera offers 1080p Full HD video
recording and the 1.3 megapixel front camera is perfect for a quick
video chat or snapping a selfie.
The HTC Desire 816 builds on the HTC Desire 610 with enhanced
specifications, including a 5.5" HD720 display, a 1.6GHz Quad-Core
Qualcomm® Snapdragon™ CPU, 1.5GB RAM and the same on-board and
expendable storage. For more serious shutterbugs, the main camera
packs 13 megapixels, and also features 1080 Full HD video
recording, while the 5-megapixel front camera features a wide-angle
lens. Both have a back side-illuminated (BSI) sensor for enhanced
captures in low-light conditions.
Availability
The HTC Desire 816 will be available beginning this Tuesday, August 12, at Virgin Mobile for
$299 on any of Virgin Mobile
USA's Beyond Talk no-contract
plans, and at various retail outlets later this month.
The HTC Desire 610 and HTC Desire 816 are also available through
HTC.com. For more information about the HTC Desire family and other
HTC products, visit the HTC newsroom.
About HTC
Founded in 1997, HTC Corp. (HTC) is the
creator of many award-winning mobile devices and industry firsts.
By putting people at the center of everything it does, HTC pushes
the boundaries of design and technology to create innovative and
personal experiences for consumers around the globe. HTC's
portfolio includes smartphones and tablets powered by the HTC
Sense® user experience. HTC is listed on the Taiwan
Stock Exchange (TWSE: 2498). For more information, please
visit www.htc.com.
© 2014 HTC Corporation. All rights reserved. HTC, the HTC logo,
HTC Desire and all other HTC product and service names are the
trademarks of HTC Corporation and its affiliates. Any other company
names, product names, service names and logos may be the trademarks
of their respective owners.
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SOURCE HTC