Simulated Environment Concepts Projects European Sales Increase Due To French Distributor's Fast Pace
July 28 2010 - 6:00AM
Marketwired
Simulated Environment Concepts (PINKSHEETS:
SMEV)
, makers of the high pressurized dry water
massage and relaxation station SpaCapsule, believes its French
distributor may outpace estimated distribution schedules for the
250+ capsule production
and distribution deal inked at the close of
2009.
"We are preparing our third shipment of SpaCapsules to Zen &
O," said Dr. Ella Frenkel, Chairman and CEO of Simulated
Environment Concepts, Inc (SE Concepts). "This is a strong
indication of the SpaCapsule's success in France, not only as a
highly seductive relaxation vehicle, but as a well regarded tool to
aid in weight loss and cellulite reduction."
Zen & O, which planned to crawl before running, seems to
already be at a fast-paced walk. The French distributor's roll out
schedule for 2010 initially consisted of only 25 of the 250+ units,
but at the current pace will double the distribution estimate. This
pace would put sales estimates for the French distributor well over
100 machines in 2011.
Stephan Tournier, President of Zen & O, stated, "We are very
happy with the opportunity to work with SE Concepts by distributing
the SpaCapsule in France. We have generated a significant amount of
interest in just six months, and we're just getting started."
"We have successfully begun to install the SpaCapsule within the
Lady Fitness Franchise in Paris, Lyon, and Luxembourg," Mr.
Tournier continued. "Weight loss and cellulite reduction is big
business here. Within our health and fitness circles, the
SpaCapsule is seen as a post workout apparatus that both relaxes
and calms the mind and body while continuing to effectuate weight
loss and tackle undesired cellulite. Response from our clientele,
and particularly women, has been overwhelmingly positive."
Tournier concluded, "We have also been successful at placing the
SpaCapsule in many of the prominent malls around France and intend
to increase our scope of distribution after attending one of the
year's largest pan-European cosmetic shows in October."
With the anticipated increase in distribution, SE Concepts could
realize the total value of its multi-million dollar agreement with
Zen & O twelve to fifteen months earlier than expected --
possibly increasing yearly cash flows from this contract
significantly. The company also believes that a similar situation
could possibly play out with their new UAE distributor, I. SEPTA
Co., LTD.
Dr. Ilya Spivak, Marketing Director at SE Concepts, said, "We're
planning on pulling out all the stops. We will diligently strive to
not only accommodate the increase in production capacity at our
Miami factory but to achieve greater financial benefit in the
process. We are hiring new assembly personal, increasing our
inventory levels and making considerations toward additional means
to produce an even higher quality product, faster and at lower
cost. Ultimately, we will be able to expedite the shipping of new
orders which will assist us in securing the current market
penetration we're enjoying abroad."
To date, the company has maintained a steady sales pace,
focusing on fortifying its business model. With approximately 60
orders in the pipeline, and less than a third of those belonging to
Zen & O, SE Concepts anticipates possibly exceeding its 2010
milestone while looking forward to a very prosperous 2011.
About Simulated Environment Concepts, Inc.
Simulated Environment Concepts, Inc. is the developer of a
variety of relaxation products. For more information on Simulated
Environment Concepts and its flagship product, SpaCapsule®, you can
visit the company's product website at www.spacapsule.com, the
corporate website at www.seccorporation.com, or request more
information via email at ir@spacapsule.com, or call toll free at
(888) 757-0797.
Safe Harbor
Statements in this news release that are not historical facts,
including statements about plans and expectations regarding
products and opportunities, demand and acceptance of new or
existing products, capital resources and future financial results
are forward-looking. Forward-looking statements involve risks and
uncertainties which may cause the Company's actual results in
future periods to differ materially from those expressed. These
uncertainties and risks include changing consumer preferences, lack
of success of new products, loss of the Company's customers,
competition and other factors discussed from time to time in the
Company's filings with the Securities and Exchange Commission.
SpaCapsule is a registered trademark of Simulated Environment
Concepts, Inc.
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For further information, contact: At The Company: Simulated
Environment Concepts Investor Relations Department (888) 757-0797
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