Vestiage Announces Increase in Direct Response Web Traffic
August 14 2014 - 11:00PM
Business Wire
National Cross-Channel Advertising Campaign
Drives Record-High Web Visits for RegiMEN Brand
Vestiage™, Inc. (“VEST”), the healthy-aging company, announced
today that its recently launched national advertising campaign is
producing strong results driving web traffic to all time highs for
the Company’s RegiMEN™ brand.
The Company’s national ad campaign includes radio, TV, print and
online ads. The ads feature a strong call to action coupled with a
dedicated direct response website URL and 800 number. Speaking
specifically to 40+ male consumers, the campaign has a
healthy-aging message focusing on maintaining an active lifestyle
or reclaiming the one they used to have.
For the seven-day period from July 31 – August 6, website
analytics report a 60% increase in new users to the RegiMEN direct
response website. The August 7 – August 13 analysis revealed a 93%
increase in new users. As a result of the advertising campaign, to
date, site traffic has increased 403%, with a new user acquisition
of over 830%.
Marketing Director James Ninness said, “We’re thrilled with the
response our recent partnership with Media Funding Group has
generated. Increasing brand awareness is, of course, a huge
priority for us, but perhaps the most exciting takeaways from the
last few months is our retention rate, which is fairly above
industry standards. The fact that people are sticking with us
speaks to our product’s viability. Customers are happy with their
purchases, so we get to be happy right along with them.”
“Our Marketing team has created a campaign across traditional
channels with messaging that really resonates with our target
demographic,” said the Company’s Chief Operating Officer, Garrett
Heiser. “This is made evident by the increase in traffic via our
direct response portals. Not only are we seeing a significant
growth in our web visits, but also we’re experiencing greater than
average customer retention, which directly translates into brand
loyalty. Additionally, the analytical tools we utilize provide
vital information as to which outlets are delivering, thus allowing
us to strategically reposition our ad placements for a maximum
return on our investment.”
About Vestiage™
Vestiage™ (stock symbol "VEST") is a publicly traded healthy
aging company. The Company offers premium branded science-based
nutraceuticals to a premium consumer base through multiple
channels. The Company is a sales, marketing, and distribution
company specializing in bringing science-based products to the
healthy aging consumer. The Company utilizes key partners to
integrate production, fulfillment, customer service, advertising,
sales, media, marketing, distribution, new product development and
acquisitions. Vestiage is focused on the use of the best
ingredients from the ocean and earth, including cutting edge,
patented, clinically proven ingredients to produce highly potent,
and elegantly formulated products. Using potency and novel
ingredient combinations, Vestiage™ creates and distributes
nutraceuticals such as RegiMEN for men (www.BuyRegimen.com)
and the multifunctional Monterey Bay Nutraceuticals line for women.
(www.MontereyBayNutra.com). Vestiage™ brands address the top “in
demand” healthy aging concerns of men and women. Vestiage™ research
is focused on extending the active period of a human life covering
both the cognitive and physical realms. To learn more, visit the
Company website, www.vestiageinc.com.
As with many fast growing companies, our growth is dependent
upon adequate funding for inventory, media, general overhead,
professional fee’s, technology, salaries and other expenses related
to the business. Should we be unable in the future to obtain
appropriate funding to pay our expenses and media at current
levels, our growth, and our financial stability, may be negatively
impacted.
This Press Release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
with respect to our financial condition, results of operations and
business. These forward looking statements can be identified by the
use of terms such as "believe," "expects," "plan," "intend," "may,"
"will," "should," "can," or "anticipates," or the negative thereof,
or variations thereon, or comparable terminology, or by discussions
of strategy. These statements involve known and unknown risks,
uncertainties and other factors that may cause industry trends or
our actual results to be materially different from any future
results expressed or implied by these statements. Important factors
that may cause our results to differ from these forward-looking
statements include, but are not limited to: (i) changes in or new
government regulations or increased enforcement of the same, (ii)
unavailability of desirable acquisitions or inability to complete
them, (iii) increased costs, including from increased raw material
or energy prices, (iv) changes in general worldwide economic or
political conditions, (v) adverse publicity or negative consumer
perception regarding nutritional supplements, anti-aging or stem
cell facial care products or stem cell technology in general, (vi)
issues with obtaining raw materials of adequate quality or
quantity, (vii) litigation and claims, including product liability,
intellectual property and other types, (viii) disruptions from or
following acquisitions including the loss of customers, (ix)
increased competition, (x) slow or negative growth in the
anti-aging or cosmetics, beauty, or nutritional supplement industry
or the healthy foods or anti-aging channel, (xi) the loss of key
personnel or the inability to manage our operations efficiently,
(xii) problems with information management systems, manufacturing
efficiencies and operations, (xiii) insurance coverage issues,
(xiv) the volatility of the stock market generally and of our stock
specifically, (xv) increases in the cost of borrowings or
unavailability of additional debt or equity capital, or both, or
fluctuations in foreign currencies, and (xvi) interruption of
business or negative impact on sales and earnings due to acts of
God, acts of war, terrorism, bio-terrorism, civil unrest and other
factors outside of our control.
Vestiage, Inc.Scott Kimball,
CEO949-258-4404ir@vestiageinc.com
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