Bidstack Group PLC Bidstack turns on first DSP with Avocet (6781R)
March 04 2019 - 1:01AM
UK Regulatory
TIDMBIDS
RNS Number : 6781R
Bidstack Group PLC
04 March 2019
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the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
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4 March 2019
Bidstack Group PLC ("Bidstack or "the Group")
Bidstack turns on first DSP with Avocet
Bidstack Group plc (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce that it has successfully passed a
significant technical milestone in its development having now gone
live with its first full integration with a demand side platform
("DSP"), Avocet Systems Limited ("Avocet").
This is the first time Bidstack's advertising inventory, which
sits naturally within a 3D video game environment, has been
available to buy programmatically on a DSP. A DSP integration
enables Bidstack to take bids direct and control the pricing of its
advertising space.
A DSP is a system that allows buyers of digital advertising
space to programmatically buy, through multiple advertising
exchange and data exchange accounts, through one interface.
Avocet and other DSPs enable advertisers, either direct or via
an agency, to target advertising inventory that fits their campaign
demographics e.g. age, gender, location etc. and allows the media
buyer to trade and optimise campaigns, with real-time
reporting.
This new development follows on from Bidstack's integration with
Pubmatic, Inc. a publisher focused sell-side platform ("SSP") in
late 2018. Pubmatic effectively acts as a reseller allowing
advertisers to access a wholesale type of media purchase.
Bidstack is also in discussions with the Interactive Advertising
Bureau ("IAB"), the trade group setting technical standards and
best practices for the digital advertising industry, to create a
recognised advertising category for native in-game advertising.
Bidstack will be sponsoring the IAB's Gaming Seminar event in
November 2019.
James Draper, CEO, said, "This is a major milestone for the
business. It is testament to our technology and offering that
Avocet have committed time and resource to overcome the challenges
of getting our inventory into a DSP environment - a system
originally designed for traditional display and mobile non-native
advertising.
I'm delighted that advertisers can now buy Bidstack's in-game
inventory, through Avocet's platform.
While there are still a number of hurdles before this
development is likely to result in a material impact on revenues, I
believe that getting our inventory onto an innovative DSP is a
substantial achievement for our business.
In addition, we are working with some of the finest minds in
advertising - from a technical, educational and accreditation
standpoint. We are also working to ensure that our media space is
available to buy on DSP platforms and we are educating media buyers
on how they can report on campaign success and independently track
their advertising spend."
Kenneth Kulbok, MD of Avocet, said "Avocet's focus as a business
is delivering technology that helps advertisers capture people's
attention. Our Bidstack partnership enables advertisers to leverage
DSP media buying technology to communicate with their target
audience in one of the most engaging digital environments in
existence: in-game.
Working with Bidstack to make in-game inventory available to
media buyers in real-time presented some challenges but our teams
have together managed to overcome these and make real-time, in-game
media buying an exciting new reality. Gaming continues to expand
the virtual world and now advertisers and agencies are able to
access, target and optimize their campaigns in-game using the same
technology they're using to buy traditional digital media."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
Spark Advisory Partners
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/ Sam Modlin +44 (0) 203 405 0205
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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