Bidstack Group PLC Annual General Meeting Statement (2347W)
April 22 2021 - 1:00AM
UK Regulatory
TIDMBIDS
RNS Number : 2347W
Bidstack Group PLC
22 April 2021
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in
the United Kingdom. Upon publication of this Announcement, this
information is now considered to be in the public domain.
22 April 2021
Bidstack Group Plc
("Bidstack" or "the Company")
Annual General Meeting Statement
Strong momentum with 14 new games added
Increasing accessibility for media buyers through partners and
global DSP strategy
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, provides the following update ahead of its 2021 Annual
General Meeting ("AGM") which is being held today at 11:00 a.m.
As stated in the Company's Notice of AGM, shareholders were
asked to complete and return a form of proxy due to the COVID-19
pandemic and accordingly, they will be precluded from attending the
AGM in person.
As set out in its Annual Report and Accounts published on 26
March 2021, Bidstack continues to execute against its strategic
objectives and is making strong commercial progress across its
three key pillars; advertisers, publishers & platforms and
product.
Key highlights of the business since 31 December 2020 are
outlined below:
Advertisers - continuing to build traction with brands and
partners
Bidstack announced in February 2021 , the results of its work
with leading media measurement vendor Moat by Oracle ("Moat") to
verify in-game inventory as a trustworthy media channel. The
campaign was run with Dentsu's DGame on Football Manager 2021 in
the UK on behalf of a leading global financial institution that
measured general invalid traffic ("GIVT"). The analysis of
Bidstack's PC inventory compared to Moat's benchmark performed 3.5x
better than the industry and more than 99% observed impressions
were verified as GIVT free.
Bidstack continues to enhance accessibility to its premium
inventory for agencies and advertisers through media partners and
implementing its global demand-side platform ("DSP") strategy.
In March 2021 Verizon Media , a division of Verizon
Communications Inc., became the most recent member of our Approved
Partner Network for the Nordics and the Netherlands adding
invaluable experience and a deeper understanding of two important
strategic markets to the Approved Partner Network. The Nordics and
the Netherlands are a vibrant and established market for esports
and gaming. The arrangements will give Verizon Media's customers
access to the Bidstack platform, strengthening the Company's global
footprint and will facilitate Verizon Media's mission to meet the
growing demand for premium and brand-safe in-game inventory.
Bidstack's integration with a leading DSP in April 2021, will
further increase ease of purchase by providing media buyers an
increased variety of methods to access in-game inventory across key
regions such as North America.
In April 2021, Bidstack's brand activations were publicly
recognised in the Campaign Media Awards 2021 by winning the Fashion
& Beauty category with Publicis' Starcom UK for Paco Rabanne,
which significantly increased its online sales, spontaneous
awareness and propensity among young men to see its "Invictus"
fragrance as a great gift for men in their early twenties through
its in-game campaign.
Publishers & Platforms - tangible evidence of incremental
scale in key genres
Since 31 December 2020, Bidstack has added 14 titles to its
portfolio of games which reinforces scale and reach of its key
genres: stadium, racing and open world.
These titles added have diverse features such as free to play
models across various channels, innovative formats including
virtual reality , the first integration Bidstack's Unreal Engine
SDK and growing hyper casual games which will attract a broader
audience and wider brand appeal.
Game developer testimonials have been strong and centred around
the ease of technical integration and efficiency of the onboarding
process.
Bidstack's pipeline for further AAA and high-fidelity titles is
robust as game developers of all sizes and channels are eager to
adopt Bidstack's offer to deliver quality brand campaigns and
provide an additional source of monetisation.
Product - progress made to standardise and define in-game
measurement
Bidstack is driving and advocating to define in-game measurement
and taxonomy to standardisation frameworks with industry bodies and
peers to enable a frictionless scalable global offering. Momentum
behind this is building each day with IAB UK and USA now
establishing dedicated boards and committees for in-game
advertising. The IAB's efforts to define gaming as a channel is
outlined in their recently published "Guide to Gaming"
whitepaper.
Outlook
As set out in the Annual Report and Accounts, the Board expects
that revenues for 2021, while materially greater than 2020, will
continue to be significantly second half weighted.
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh/Luisa Orsini Baroni +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
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