LONDON, Dec. 13, 2021 /PRNewswire/ -- Blackbird plc
(AIM:BIRD, OTCQX: BBRDF), the technology licensor, developer and
seller of the market-leading cloud native video editing platform,
Blackbird, announces that it has won Environmental Sustainability
Company of the Year 2021 at the IABM BaM Awards®.
The IABM BaM Awards® recognize outstanding technological
innovations that deliver real business and creative benefits.
The BaMs are widely recognized as the gold standard for
rewarding Broadcast and Media innovation.
Awarding Blackbird Environmental Sustainability Company of the
Year 2021, IABM, said: "Like every industry, broadcast and media is
accountable for its effects on our beautiful but fragile planet.
But as companies increasingly label themselves "eco-friendly", it
can be tricky to identify the companies that are truly eco-friendly
and those that are merely jumping on the environmental bandwagon
for "green marketing". This award recognizes companies that have
made real strides in reducing their carbon footprint.
"Blackbird is spearheading the critical issue of sustainability
within the broadcast media and video industry. Blackbird's cloud
native video production technology has been independently found to
generate up to 91% less CO2 at source than on-prem and cloud-based
workflows because it requires no special hardware or virtual
machine, runs on any laptop, uses only 2Mbps bandwidth and, of
course, eliminates travel to venues. Blackbird is delivering real,
tangible environmental benefits to both its customers and the wider
world."
Blackbird plc CEO, Ian McDonough,
said: "What an honour to be the inaugural winners of the IABM
Environmental Sustainability Award. We value this award so
highly because it embodies our own values. The core Blackbird
proposition is reduction of carbon at source without impact on
performance or quality. Video shouldn't cost the Earth but nor
should it need to compromise."
Blackbird is leading the campaign to dramatically reduce carbon
emissions within the video production industry. Earlier this
year, the Company launched a carbon awareness study titled
– 'Video Shouldn't Cost the Earth' - in collaboration with
environmental management consultancy Green Element. In July,
Blackbird was awarded the London Stock Exchange's Green Economy
Mark in recognition of its work in contributing to the green
economy – just 5% of UK listed companies have been given this
esteemed award.
To download 'Video Shouldn't Cost the Earth' visit:
www.blackbird.video/carbonefficient
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, Tata Communications,
EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, BT, NHL,
Eurovision Sport, Cheddar News, the U.S Department of State and 80
local US news stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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SOURCE Blackbird plc