Audioboom PLC talkSPORT deal and Notice of Interim Results (0467N)
July 23 2014 - 1:02AM
UK Regulatory
TIDMBOOM
RNS Number : 0467N
Audioboom PLC
23 July 2014
23 July 2014
Audioboom Group plc
("Audioboom")
talkSPORT to take on Audioboom's UK sports network sales
Notice of Interim Results
Audioboom (AIM: BOOM), the social media audio platform, today
announced that it has appointed talkSPORT Limited as its exclusive
UK sales partner to sell digital audio and display advertising
through Audioboom's unique network of sports websites, mobile apps
and content.
This means that, for the first time, media agencies and their
clients will have 'one-stop' access to channel partners including
The Premier League, Football League, talkSPORT, The ECB and Sky
Sports. Through Audioboom, they can now advertise and target media
campaigns directly to sports fan-bases for some of the world's
greatest sports publishers, teams and organisations.
Rob Proctor, CEO of Audioboom, commented, "I am delighted to
announce this commercial partnership with Talksport, reflecting
Audioboom's position as the UK's only integrated audio and graphic
display sports ad network.
"I hope this will mark the first of many similar deals around
the world. We are currently in discussions with other major media
companies to replicate this agreement across other content
verticals and geographies, including the USA and Australia. This is
the first step in the monetisation of the global social media
platform we are creating."
Calum Macaulay, Managing Director of talkSPORT said, "Digital is
the fastest growth area in media and increasingly advertisers are
looking to sport to connect and engage with their target audiences.
By bringing sport content onto one digital audio platform we are
creating a really exciting one-stop sell to reach sports fans
across the UK. Audioboom has a wide ranging and expanding sports
content offering and we'll be bringing our expertise in selling
that content to create a dynamic and exciting commercial
partnership."
The Company has recently been approached by certain investors
who have expressed interest in investing capital into the business.
The Board considered these approaches, as the Company is growing
very rapidly and additional personnel are required in new offices
and in content management to direct this expansion. The Board has,
however, decided that the number of initiatives in progress mean
that this is not an appropriate time to raise further capital. The
Board intends to announce a number of new initiatives in the coming
weeks and looks forward to announcing its interim results on 26
August 2014
Enquiries:
Audioboom Group www.audioboomplc.com
plc
Rob Proctor, CEO Tel: 020 7403 6688
Arden Partners Tel: 020 7614 5929
plc
Chris Hardie,
Corporate Finance
Walbrook PR Tel: 020 7933 8780 or
audioboom@walbrookpr.
com
Paul McManus Mob: 07980 541 893
Bob Huxford Mob: 07747 635 908
About Audioboom (www.audioboo.fm)
Audioboom Group plc is a Saas based digital social media audio
platform enabling the creation, broadcast and consumption of audio
across multiple global media outlets. Audioboom works with some of
the biggest names in broadcasting across sport, entertainment and
current affairs to bring their content to millions of listeners
worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboom has over 2,000 content partners, including the BBC,
Telegraph, Guardian, Sky Sports, Premier League, Southern Cross
Austereo, CNBC and Universal Music Group.
About talkSPORT (www.talksport.com)
talkSPORT is the world's biggest sports radio station and is
Global Audio Partner of the Premier League. The station is an
official broadcaster of the Barclays Premier League, the FA Cup,
England football internationals and the Capital One Cup.
talkSPORT was recently the only UK broadcaster to broadcast
every match of the 2014 FIFA World Cup in Brazil live. talkSPORT is
available on 1089/1053AM, on digital radio, on mobile and online at
talkSPORT.com.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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