Experian Acquires Behavioral Analytics Pioneer NeuroID
August 13 2024 - 9:45AM
Business Wire
The combined offerings deliver the power of
behavioral analytics with Experian’s extensive fraud detection
capabilities to combat AI-enabled fraud
Experian® — the global data and technology company — announced
today that it has acquired NeuroID, an industry leader in
behavioral analytics. NeuroID’s modern and frictionless
capabilities amplify Experian’s fraud risk suite by providing a new
layer of insight into digital behavioral signals and analytics
observed for both new and returning users throughout the customer
lifecycle, including account openings, logins and transactions.
NeuroID’s behavioral analytics solutions are available now
through CrossCore® on the Experian Ascend Technology Platform™ as a
key fraud-detection capability. Experian’s identity verification
and fraud prevention solutions helped clients avoid an estimated
$15 billion in fraud losses globally last year. With NeuroID
seamlessly integrated into Experian, clients can use one service
provider to proactively monitor and analyze a user’s real-time
digital behavior (for example, how they navigate a form and enter
information).
The emergence of generative AI-driven fraud has motivated
companies across industries from financial services to healthcare
and e-commerce to seek new types of fraud-detection technology,
such as behavioral analytics, within their originations and account
management fraud strategies. Insights from behavioral analytics
help mitigate fraud in real time and prevent identity theft,
account takeover, bot attacks, next-generation bot attacks and
fraud rings — empowering businesses to provide a seamless customer
experience.
“Our acquisition of NeuroID highlights our commitment to provide
our clients with world-class data, analytics and insights to
prevent fraud. Together with NeuroID, we’re excited to build new
blended offerings that detect risk but also empower businesses to
confidently navigate the online landscape and trust in their
transactions,” said Robert Boxberger, President of Experian’s North
American Identity & Fraud business. “In today’s highly
competitive and digital-first world, the use of behavioral
analytics is now vital for innovating for the future of fighting
fraud.”
“We are in a new era of fraud driven by AI. Companies are under
immense pressure to rapidly innovate and advance their approach to
fighting fraud. NeuroID unlocks a new view into a user’s riskiness
based on behavioral interactions,” said Jack Alton, CEO at NeuroID.
“This view arms companies with a proactive, first line of defense
to detect sophisticated fraud rings and bot attacks. By joining
forces with Experian, we’re looking forward to helping companies
confidently navigate this new era with solutions that enable more
secure and frictionless experiences.”
To learn more, please visit
https://www.experian.com/business/solutions/fraud-management.
About NeuroID
NeuroID, a global leader in behavioral analytics, provides a
privacy-centered first line of fraud defense for digital
businesses. NeuroID’s software determines whether a user is a human
or a bot, and if the human presents risk, based on how familiar
they are with the data they enter and interact with. NeuroID’s
proprietary technology enables deep visibility into digital
interactions (without collecting personal data) to proactively
monitor, alert, and act against fraud. Paired with expert guidance,
NeuroID accelerates modern risk management so global leaders can
see fraud faster, reduce losses and increase savings. More
information about NeuroID’s products and services can be found at
https://www.neuro-id.com/.
About Experian
Experian is a global data and technology company, powering
opportunities for people and businesses around the world. We help
to redefine lending practices, uncover and prevent fraud, simplify
healthcare, deliver digital marketing solutions, and gain deeper
insights into the automotive market, all using our unique
combination of data, analytics and software. We also assist
millions of people to realise their financial goals and help them
to save time and money. We operate across a range of markets, from
financial services to healthcare, automotive, agrifinance,
insurance, and many more industry segments.
We invest in talented people and new advanced technologies to
unlock the power of data and innovate. As a FTSE 100 Index company
listed on the London Stock Exchange (EXPN), we have a team of
22,500 people across 32 countries. Our corporate headquarters are
in Dublin, Ireland. Learn more at experianplc.com.
Experian and the Experian trademarks used herein are trademarks
or registered trademarks of Experian and its affiliates. Other
product and company names mentioned herein are the property of
their respective owners.
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Media queries Annie Russell 1 949 683 5243
annie.russell@experian.com
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