SAN FRANCISCO, March 28, 2018 /PRNewswire/ -- Future plc,
the global platform for specialist media, today announced the
launch of its new music platform, Louder (loudersound.com),
an aggregator of the best content from Future's market-leading
magazines and the home for the latest in the world of rock. As a
part of this launch, TeamRock, Future's ultimate rock property,
will be absorbed into the Louder platform. The newly redesigned
music hub will also be the online home of top music properties
Classic Rock, Metal Hammer, Prog and The
Blues, and will cover guitar-led music of all kinds – punk
rock, alt.rock, hard rock, heavy metal, prog, blues, rock'n'roll
and everything in between.
Louder will be the destination site for the latest music news,
interviews, opinion pieces, new band profiles and more, opening up
the website to more advertising, partnerships and influencer
campaigns. Future's proprietary eCommerce platform Hawk will be
built into the site to monetize content converting consumers direct
from the site. In addition to expanded brand opportunities, Louder
seeks to offer greater connectivity with music fans, giving readers
the chance to contribute through polls, social media groups and
networked reporting. Site features will include new verticals, a
ticketing platform and a broader music policy.
"Louder is an example of our further investment in music, a
vertical full of passionate fans in a vibrant industry. For over
three decades our expert magazines have kept fans entertained and
informed on all the latest news, albums, tour schedules, festivals
to attend and products available to best engage with their
passions," says Scott Rowley,
Editor In Chief, Louder. "We have an opportunity to be the life
blood of that community. Our audiences are as passionate as we are
and know as much as we do – and together we're Louder."
Designed with brands and music enthusiasts in mind, Louder
provides a brand-safe environment that is easy for rock and metal
fans to navigate and best engage with their passions. Building on
TeamRock's existing fan base of 1.8 million unique monthly users,
Louder will provide readers with everything they need to know
about the world's loudest music including what to listen to, who to
see and where and what to buy for the best price. Alongside the new
look and easier navigation, readers can expect greater focus on
buying guides and 'how tos', delivered with the same passion and
expert knowledge that has made Future's magazines and websites
world-renowned.
Across its music properties, the Louder platform will
collectively have access to Future's 4.3 million global monthly
users, 35 million social users and 290,000 magazine readers.
About Future
Future plc is an international media
group and leading digital publisher, listed on the London Stock
Exchange (LSE: FUTR). The Group operates two separately managed
brand-led divisions: Media and Magazine. The Group has a reach of
100m+ globally, including 62m online
users and 63m social media reach.
The Magazine division has over 60 leading brands in diverse
verticals including music, gaming, photography, home interest,
field sports and technology. These include iconic household names
such as T3, Total Film and PC Gamer as well as market leading
specialist brands including Metal Hammer, Digital Camera and
Edge.
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SOURCE Future plc