TIDMGILD

Guild Esports PLC

10 October 2023

Press release

10 October 2023

Guild Esports PLC

("Guild Esports", "Guild", or "the Company")

Guild First Professional Gaming team to collaborate with Stormzy and adidas joint venture #Merky FC

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce that it has become the first professional gaming team to collaborate with #Merky FC, a national careers programme created to enhance and protect diverse representation in football, to create more leadership and professional development opportunities for young Black people in the UK.

#Merky FC was first established in 2022 by Stormzy and global sports brand adidas, with an ambition to effect change across the football community by addressing the lack of diversity off the pitch.

This year sees Stormzy and adidas bring together a collective of allies: 25 leading brands, including Guild Esports, Manchester United, Arsenal, Sky Sports, LADbible and Electronic Arts, to form part of a career placement programme kick-starting in January 2024, aiming to provide 50 off-pitch roles. Each placement will provide work opportunities, spanning from operations and community to creative and marketing, in a bid to change the game for Black and Black-mixed-heritage youth.

#Merky FC releases new report highlighting the impact of allyship in the football industry

In addition to the career programme, #Merky FC has published a new report that uncovers the barriers faced by young Black people and the #Merky FC approach to changing the game. With the ambition to encourage both the industry and fans alike to make the assist, the report models the potential impact of allyship and how initiatives like #Merky FC can help to increase representation in the football industry.

Developed through an expert team of behavioural scientist and data analysts, #Merky FC's research found 72% of people from Black or mixed Black heritage are more likely to apply for a #Merky FC role if it's recommended by a friend, using this insight in combination with existing data on representation in the football industry, application bias and job openings, plus the impact of adding #Merky FC roles, the report models a projection of a 40% increase in Black representation over 5 years.

Jasmine Skee, CEO of Guild Esports, commented: "Addressing the distinct lack of representation that exists across so many industries is of great importance and informed the decision for Guild Esports to be the first professional gaming team to partner with #Merky FC. Gaming and esports are creative industries that suffer from a lack of diversity, but by taking the action suggested in the report commissioned by Stormzy and adidas, we can create more opportunities for under-represented communities and hope to see long-term change across the industry. Guild is committed to promoting diversity across esports, and this initiative follows our successful work in providing viable professional opportunities for women in the space."

For further information please contact:

 
 Guild Esports 
 Jasmine Skee                          via Tancredi +44 207 887 
  Chief Executive                       7633 
                                      ------------------------- 
 Tennyson Securities 
                                      ------------------------- 
 Corporate Broker 
  Peter Krens                          +44 207 186 9030 
                                      ------------------------- 
 Tancredi Intelligent Communication 
  Media Relations 
                                      ------------------------- 
 Helen Humphrey 
  Charlie Hobbs                        + 44 7449 226 720 
  Jasmine Gadhavi                       +44 7897 557 112 
  guild@tancredigroup.com               +44 7931 435 236 
                                      -------------------------

About Guild Esports:

Guild Esports PLC is a global gaming-focused media business that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of entertainment sector and esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the Main Market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

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October 10, 2023 02:00 ET (06:00 GMT)

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