TIDMSFOR
RNS Number : 3359X
S4 Capital PLC
04 May 2021
4 May 2021
S4 Capital plc
("S(4) Capital" or "the Company")
S(4) Capital announces a combination with Raccoon Group
expanding its data and digital media practice in Latin America.
S(4) Capital (SFOR.L), the tech-led, new age, new era digital
advertising and marketing services company, announces a combination
between Raccoon Group and MightyHive, which significantly expands
the capabilities of its data & digital media practice in Latin
America. Off the back of strong Q1 2021 growth (gross profit or net
revenue up 33% like-for-like), the Company is now in a position to
implement even faster its strategy of creating a new age/new era
advertising and marketing services model and deploy its digital
capabilities even more effectively on a global basis.
Raccoon Group is the leading digital performance agency in
Brazil. Founded in 2013 by two ex-Googlers André Palis and Marco
Túlio Kehdi . Raccoon specialises in three types of services:
Digital Paid Media (search, social and commerce media), Inbound
Marketing (search engine optimisation and conversion rate
optimisation) and IT/Business Intelligence (data analytics). With a
broad client base including Natura, Nubank, Carrefour, Gympass,
iFood, Leroy Merlin, Yduqs, Unilever and Google, it comprises over
450 digital media specialists, engineers, mathematicians,
statisticians and programmers.
Sir Martin Sorrell , S(4) Capital Executive Chairman said,
"Brazil has sadly suffered more than most as a result of Covid and
we send our best wishes and support to our colleagues, new and old,
their families and everyone there. It is a crucial market for us at
S(4) Capital and one we have history in and love to work in, so we
are delighted to welcome André, Tulio and their colleagues to
expand our existing capabilities. We look forward to working
closely with them to disrupt the age-old status quo in the
market."
André Palis , Raccoon Group CEO and Co-Founder, said, "We
couldn't be more excited to join forces with MightyHive and S(4)
Capital. We can't wait to collaborate with their existing services
here and offer clients, talent and platforms a contemporary and
differentiated partner."
Chris Martin , MightyHive Co-Founder and S(4) Capital Executive
Director, said, "Raccoon is a natural expansion of our data and
digital media practice in Brazil. Welcoming André, Tulio and their
colleagues to the family allows us to combine our existing
capabilities with their best-in-class performance media and data
competencies to create a broad-based Digital Media offering."
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR adviser to S(4) Capital plc) Tel: +44 (0)7970 246 725
Elly Williamson
Jack Shelley
About Raccoon Group
Raccoon is a full-service agency that acts as a strategic
partner throughout the entire digital chain. With the customer at
the center, the company operates on the 360deg model, which
involves digital marketing services (SEO, inbound and performance
media), market intelligence and infrastructure solutions such as
consulting, programmatic media, brandformance, applications and
e-commerce development on VTEX platform.
The agency has over 450 employees, 200 large clients - including
Natura, 99apps, XP Inc., Google, Nubank, C&A, Grupo Big and
Yduqs. Currently, it is one of the largest digital agencies in
Latin America and has won national and international awards, among
them: four Google Partner Awards and being acknowledged as one of
the top three agencies in Latin America. For more information visit
www.raccoon.ag .
About S(4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2020 digital accounted for
over 50% (for the first time) or $290 billion of total global
advertising spend of $525 billion (excluding over $500 billion of
trade promotion marketing, the primary target of the Amazon
advertising platform), and projects that by 2022 this share will
grow to approximately 60% and by 2024 to approximately 66%,
accelerated by the impact of covid-19.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Stuttgart
based automotive specialist STAUD STUDIOS. MightyHive also
announced its combination with integrated digital performance
marketing agency Metric Theory. In February 2021, MightyHive
acquired the assets of Datalicious Australia, a leading Google
Marketing Platform, Google Cloud and Google Analytics partner in
Asia Pacific. In March 2021, MediaMonks announced it had entered
into a conditional agreement in relation to a combination of
MediaMonks with Toronto-based design and experience agency,
Jam3.
On 16 July 2020, S(4) Capital announced the successful placing
of 36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116 million gross proceeds which will be used for
further expansion and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S(4) Capital Board
as Directors. The S(4) Capital Board also includes Rupert Faure
Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan,
Naoko Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has around 5,000 people in 31 countries across
the Americas, Europe, the Middle East and Africa and Asia-Pacific
and a current market capitalisation of approximately GBP3.0 billion
(c.$4.2 billion), and would rank around the FTSE 150. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP12 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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