Steller was recognized for Trips, its innovative travel
planner combining the human narrative with AI.
KIRKLAND, Wash., May 3, 2024 /PRNewswire/ -- Steller, the travel
platform that allows travelers to discover, connect, and book based
on experiences shared by their favorite creators, has been honored
in the 2024 TravelTech Breakthrough Awards, securing the top spot
for AI Innovation of the Year.
The TravelTech Breakthrough Awards program recognizes excellence
and innovation in travel and hospitality technology. With a mission
to conduct thorough evaluations of leading technology companies and
solutions, it serves as a benchmark for industry excellence. This
year's program saw a remarkable response, with thousands of
nominations, highlighting the reach and impact of the
awards.
In January, Steller launched Trips, a travel planning tool that
combines the power of human storytelling with cutting-edge AI
technology to address a market need identified by the
company.
"The travel industry today isn't built for the way Millennials
and Gen Z explore and book travel. Their booking journey is
collaborative, begins on social media and involves multiple
searches for information. It's a deconstructive approach to
traditional planning and commerce, focused more on personal
experience and planning collaboration than the travel industry has
seen before," said Pete Bryant, CEO
of Steller.
Steller integrates the entire journey into one ecosystem:
short-form video linked to travel information, an itinerary
builder, and a video-infused map for navigation and discovering
nearby places, all seamlessly connected to commerce, and built upon
a human perspective and narrative.
"We are very passionate and support this unique approach to
collaborative commerce in our user experience," Bryant stated. "The
travel industry lost the importance of this human perspective in
the pursuit of the transaction; we believe the human narrative is
the most important piece of travel planning, it has a tremendous
impact on the when, where, and how elements of travel
planning."
Travelers are using Steller to:
- Build unique itineraries – Trips adapts to the traveler: people
who plan every detail, those who want a general list, and those who
want to find something to do in the moment.
- Explore and save trips and recommendations by real travelers –
Travelers explore destinations from multiple POVs through
experiences shared by others.
- Watch thousands of hours of travel video content – Steller
houses unique, user generated videos from across the
globe.
- Book unique experiences and hotels directly from
itineraries.
"The traction we're seeing is exciting. Trips has made a
significant impact on the way the two largest generations explore
and book travel. Additionally, it created a way for suppliers to
connect their video content to commerce. Steller is truly shaping
the travel industry on both the supply and demand sides," said
Bryant.
Bryan Vaughn, Managing Director
of the TravelTech Breakthrough Awards, said, "We want to recognize
Steller's truly innovative tool with our 'TravelTech AI Innovation
of the Year' award. Most consumers start their travel planning on
social media but videos on social don't come with the context
needed for trip planning. Steller's tool combines human insights
with AI to make trip planning simple and personalized."
About Steller
Steller, founded in 2014 and headquartered in Kirkland, Wash., is the market-leading travel
discovery platform that guides travelers from inspiration to
booking through the authentic experiences of other travelers.
Steller's player distributes experiences in more than 2,000
destinations to a worldwide travel audience through their
partnerships with leading search engines and travel booking sites.
Nearly 5 million hotels and experiences from around the globe can
be found and booked on the Steller app. Learn more at
www.steller.co.
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SOURCE Steller