With a shared vocation for craftmanship,
Talenti and Bradley Cooper are a
perfect pairing. Together they will "Raise the Jar" for gelato and
sorbetto.
ENGLEWOOD CLIFFS, N.J., May 6, 2024
/PRNewswire/ -- Talenti Gelato &
Sorbetto, the #1 best-selling gelato brand in the
U.S., is continuing to raise the experience for gelato and sorbetto
by partnering with Oscars® nominated director, writer, actor and
producer Bradley Cooper with the
launch of the "Raise the Jar" campaign crafted by LOLA MullenLowe.
The campaign celebrates what makes Talenti special, including the
brand's unique slow cooking process and use of authentic recipes,
like that of a real Argentinian grandma to make the dulce de
leche.
Much like Talenti is raising the experience for gelato and
sorbetto, there are few people who elevate their craft like Cooper.
Cooper brings his charming wit to life by starring in the Talenti
"Raise the Jar" advertisements.
"My family and I have been fans of Talenti for years," said
Cooper, Talenti Brand Ambassador. "It has now become our go-to
indulgent dessert, so to be invited into their family has been a
true pleasure!"
"We were thrilled to partner with Bradley Cooper on the new Raise the Jar
campaign. He brings a unique element of charm and humor to Talenti
that we enjoyed witnessing on set," said Lisa Vortsman, Chief Marketing Officer, U.S. Ice
Cream at Unilever. "All of the Talenti gelato and sorbetto recipes
have a unique twist that makes them taste as delicious as they
look, and there is no one better suited to tell Talenti's story
than Bradley Cooper."
The Talenti "Raise the Jar" campaign features top items from the
#1 best-selling gelato and sorbetto brand in the U.S. The
advertisements spotlight the deliciously smooth and creamy Alphonso
Mango Sorbetto and the layered indulgence of Salted Caramel Truffle
Gelato Layers. Crafted with 100% natural ingredients, Talenti
gelatos and sorbettos are available in grocers and retail stores
nationwide.
"The Raise the Jar campaign marks a major milestone for the
Talenti brand and its position for growth," said Peter ter Kulve,
President, Ice Cream at Unilever. "With the recent news of Ice
Cream regaining the #1 position in the US market, the future is
bright for Talenti and the full Ice Cream
portfolio."
About Talenti®
Talenti ® Gelato & Sorbetto
is crafted for taste – using only the highest quality
ingredients sourced from around the world, and using a slow-cooking
process that's so unmistakable – it's "Clearly
Talenti." It's with this unique focus on real ingredients and
craftsmanship that the brand has grown from a small
gelateria in 2003 to the best-selling gelato
in the United States. Packaged in recyclable and reusable
containers, Talenti is not only the difference you can
see, but the one you can taste.
For a full list of Talenti products and to find retail locations
that sell Talenti, please visit www.TalentiGelato.com.
To keep up with Talenti news, visit Talenti
on Facebook, Instagram or follow us
on Twitter.
About Unilever in North
America
Unilever is one of the world's leading suppliers of Beauty
& Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream
products, with sales in over 190 countries and products used by 3.4
billion people every day. We have 127,000 employees and generated
sales of €59.6 billion in 2023.
Our leading brands in North
America include Dove, Hellmann's, Vaseline, Degree, Axe,
TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V.,
Paula's Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
For more information on Unilever Canada and its brands visit:
www.unilever.ca
Media Contact:
Elaina Novak:
Elaina.Novak@edelman.com
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SOURCE Unilever North America