VISALIA,
Calif., May 8, 2024 /PRNewswire/ -- In Good
Hands, the trailblazing milk protein brand founded by California dairy farmers, proudly announces
the nationwide debut of its milk-protein-packed cheesy Protein
Puffs in Sprouts Farmers Markets. In Good Hands' new Protein Puffs
are exclusively available nationwide in Sprouts New-For-Your
Innovation Centers where the newest, most innovative, and on-trend
better-for-you products can be found.
Formulated with protein derived from Real California milk
sourced from California dairy
farms, In Good Hands' Protein Puffs offer shoppers a satisfying
snacking experience that's as crave-worthy as it is nutritious.
Available in Nacho Cheese and White Cheddar, the milk
protein-packed puffs boast an impressive 24g of milk protein per
bag, delivering 12 grams of protein per serving for just 130
calories and 1 gram of sugar.
"We couldn't be more thrilled for Sprouts Market to be our
exclusive retail partner for our national debut," said Hannah Robbins, Head of Brand for In Good Hands.
"Their Innovation Center is the destination for the newest
and hottest trends. Our milk protein-packed cheesy Protein Puffs
are just what Sprouts' consumers seek in a high-protein snack made
with real food, real ingredients and REAL California Milk."
In Good Hands is dedicated to leveraging the power of milk
protein and has received numerous awards and recognitions for its
efforts. Donna Berry, a leading
industry expert on food, beverage and dairy trends, recently
highlighted the brand for its creative use of dairy and its many
nutritional attributes. To quote Berry, "The cheese powder that
seasons the puffs is a characterizing dairy ingredient. But, it's
the use of milk protein isolate combined with rice starch to make
the puff that distinguishes the new snack food."
According to a 2023 Snacking Survey by Circana, fifty-four
percent of today's consumers choose snacks with functional benefits
and 66% consume snacks for energy and fuel. With the High Protein
Snacks Market projected to reach $144.9
billion by 2030, growing at a remarkable CAGR of 5.8%, In
Good Hands anticipates unprecedented demand among snack enthusiasts
seeking products that deliver on taste and nutrition.
"Sprouts New for You! section – the fastest growing
merchandising set at retail – is known for its quality, innovation
and dedication to giving health-minded consumers the best options
available," said Luke Abbot,
CEO/Founder of Vdriven - a leading consulting and brand management
firm for CPG brands entering retail. "In Goods Hands high protein
snacks, coupled with the brand's rich farmer-founded legacy, make
it a strong addition to Sprouts Innovation Center and the ideal
product for a Sprouts' consumer."
In Good Hands Protein Puffs are available in 2-oz bags and have
an MSRP of $6.99. More information is
available at www.ingoodhandsfoods.com.
ABOUT IN GOOD HANDS
Founded in 2022, In Good Hands is
a farmer-owned, better-for-you brand delivering flavorful,
functional food powered by milk protein derived from Real
California Milk. In Good Hands' first product line, Protein Puffs,
features 24 grams of high-quality milk protein per bag and is
available in two flavors: White Cheddar and Nacho. By employing
planet-friendly, sustainable dairy-farming practices, In Good Hands
actively contributes to a healthier environment for future
generations. In Good Hands is part of California Dairies, Inc., the
largest member-owned milk marketing, and processing cooperative in
California, co-owned by 300 of the
state's dairy producers. More information is available at
www.ingoodhandsfoods.com and on Instagram and Facebook
@InGoodHandsFood.
MEDIA CONTACT
Jennifer Parnell
Wholesome PR
377448@email4pr.com
720-515-3651
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SOURCE In Good Hands