Company also launches BrandKit tool to help
SMBs start marketing quickly, maintain brand consistency
WALTHAM,
Mass., May 8, 2024 /CNW/ -- Constant
Contact, a digital marketing and automation platform that has
helped millions of small businesses and nonprofits (SMBs) globally,
today announced Campaign Builder, a game-changing new way for SMBs
to automate their marketing. Campaign Builder leverages artificial
intelligence (AI) and other cutting-edge technologies, like
Constant Contact's customer data platform (CDP), to automatically
generate turnkey multi-channel marketing campaigns for SMBs in
minutes. Constant Contact is currently the only marketing platform
offering this depth of automated multi-channel campaign generation
for SMBs.
Campaign Builder leverages Constant Contact's AI platform, along
with best practices from its decades of experience as a digital
marketing pioneer, to automate the areas where SMBs are most likely
to get stuck — creating content and choosing the right channels to
reach their audience. Campaign Builder helps Constant Contact
customers set a goal and expand it into a strategic plan they can
execute easily. It analyzes the customer's goal and, in seconds,
develops a recommended set of marketing tactics that will help
achieve the intended outcome, complete with detailed
recommendations for the best content, channels and timing for each
communication.
A recent study by Constant Contact illustrates that an SMB's
biggest barriers to marketing success are a lack of time and
marketing expertise. Over half of SMBs have less than an hour each
day for marketing, and 73 percent express doubt that their strategy
is effective. Campaign Builder solves each of those challenges by
speeding up the creation process and suggesting better ways for
SMBs to reach their target customers, based on benchmarked best
practices, including new channels and initiatives. Currently, just
16 percent of SMBs feel very confident that they have the correct
channel mix to reach their customers, and 60 percent say they don't
have the time or knowledge to try new tactics.
"Small businesses know they need to market themselves, but they
rarely find the time they need to do it well; the process is
time-consuming, complex and there are too many places to get stuck
if you aren't a marketing expert," said Russ Morton, chief product officer at Constant
Contact. "We want to alleviate that stress for our customers by
being the marketing arm they don't have and enabling them to
maximize their results with minimal effort. Campaign Builder
transforms an SMB's ability to market their business through a
quick and easy experience that empowers them to spend less time on
marketing while expanding their tactics and instilling confidence
that they are making progress toward their goals."
"Campaign Builder is like a three-second thing; I tell it what
I'd like to accomplish, and then it gives me a week's worth of
marketing content that I can just post in different channels at the
recommended times," said Constant Contact customer, Jenn Polito, Director of Business Development at
Netcom Paysystem. "It's a time-saver, big time, and the best part
is that it doesn't give me a migraine walking through the
process."
In addition to Campaign Builder, Constant Contact also recently
launched BrandKit, a fully-automated experience that helps SMBs
maintain brand consistency across their marketing campaigns.
Constant Contact's BrandKit leverages AI to automatically import
an SMB's creative assets from its website into Constant Contact.
Once imported, BrandKit creates a tailored theme and template that
can be easily applied to future campaigns. This one-click process
helps SMBs work more efficiently by eliminating the need to
manually upload fonts, logo files, colors and images into every new
email, and empowers them to start marketing quickly. It also
prevents customer confusion stemming from inconsistencies in the
company's look and feel.
For more information about Campaign Builder and BrandKit, or to
start a free trial of Constant Contact, visit our website.
About Constant Contact
Constant Contact makes digital
marketing easy and effective for small businesses and nonprofits
around the world. Whether just starting out, or managing complex
multi-channel campaigns, SMBs benefit from our powerful SaaS
platform that delivers a simplified marketing experience with less
time spent and better results. With cutting-edge technology,
best-in-class deliverability and award-winning customer support, we
help the small stand tall.
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SOURCE Constant Contact