The snack brand is ushering in warmer weather
with the ultimate accessory for on-the-go summer snacking
NORTHBROOK, Ill., May 10, 2024
/PRNewswire/ -- It's almost time for the best season of the
year: patio season! What better way to enjoy warmer weather and
sunny skies than with delicious outdoor
snacks? Wasa®, the largest crispbread baker
in the world, is introducing a limited-edition Wasa Snackle Set for
fans' on-the-go snacking occasions. Dropping in limited qualities
exclusively on Amazon starting May 13
at 10am ET and every Monday following
throughout May, the Wasa Snackle Set is the perfect accessory to
indulging in delicious snacks and soaking up the warmer
weather.
The Snackle Set includes a specially-designed snack box – the
ultimate summer snacking essential that's as aesthetic as it is
practical! Equipped with special compartments that perfectly fit
the large, sturdy shape of the crispbreads, and a convenient outer
handle for on-the-go moments, the Wasa Snackle Set fits a variety
of snacks and toppings to pair with your favorite Wasa flavors like
Wasa Sourdough, Multi Grain or even
Gluten Free. Whether you're heading out for a picnic, hitting the
beach or simply enjoying a snack break on your patio while working
from home, Wasa knows that every snack lover wants to nourish
themselves in style.
In preparation for the start of patio season ahead of Memorial
Day, Wasa is partnering with renowned TV host, businesswoman,
influencer and former star of ABC's The Bachelorette, JoJo Fletcher, who embodies the 'hostess with
the mostest' qualities that Wasa fans love from the brand, to join
them in welcoming warmer weather and launch the limited-edition
Snackle Set.
"Whether I'm refueling after a fun pickleball match or relaxing
with my husband Jordan in our backyard, Wasa crispbreads with
peanut butter, banana and honey have always been one of my go-to
treats," said JoJo Fletcher. "Of
course, the Wasa Snackle Set will be one of my top accessories for
Summer 2024!"
The Snackle Set is available for preorder while supplies last
exclusively on Amazon starting at 10am
ET on May 13, and as a nod to
Memorial Day on 5/27, will retail for $5.27. For fans who might miss the initial drop,
Wasa will release more Snackle Sets every Monday through the end of
May (May 20 and May 27). In addition to the snack box, fans will
also receive one pack of Wasa Sourdough Crispbread as part of the
Snackle Set.
"We want our Wasa Snackle Sets to encourage fans to take a
moment for themselves with a nourishing snack outdoors," said
Lori Schwartz, Brand Manager at Wasa
USA. "We can't wait to see how
those that score one of these limited-edition sets get creative
with filling the compartments! From savory crispbreads topped with
tinned fish and chili flakes, to sweet ones featuring whipped
ricotta and berries, there are so many snacking possibilities."
About Wasa®
For over 100 years, Wasa has been the biggest crispbread baker in
the world, with products in countries ranging from Sweden to the United
States and beyond. In 1999, Wasa became part of the Barilla
Group together with other bakery brands such as Mulino Bianco,
Harry's, and Pavesi. Wasa Crispbreads start with just a few simple
selected ingredients for a rustic, authentic flavor and a signature
crunch. Larger than a cracker, crispbreads stand up to favorite
toppings and make the perfect, crunchy canvas for a snack or a mini
meal. Wasa's business reduces its greenhouse gas emissions from
field to the shelf, and that's why they're a wholesome, versatile
choice for both people and the planet! Learn more at
wasa-usa.com.
MEDIA CONTACT:
Alexis
Metcalfe
Alexis.metcalfe@zenogroup.com
815-992-9211
Brooke Kovanda
Brooke.kovanda@barilla.com
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SOURCE Wasa