The creamy, yet crumbly spread features the
rich and savory flavor of black garlic paired with herbal rosemary
notes.
CHICAGO, May 14, 2024
/PRNewswire/ -- Boursin®, a leader in the entertaining
cheese space, is adding a new limited-edition flavor to its lineup
of creamy, yet crumbly cheeses, Rosemary & Black Garlic. The
new flavor perfectly pairs the rich and savory black garlic flavor
with herbal rosemary notes.
Following extensive consumer research, Boursin found significant
demand for black garlic flavored options. In fact, 59%1
of consumers say they would buy black garlic as an incremental
purchase, which is why Boursin is thrilled to launch this flavor
that's mixed with the sharp and earthy rosemary herb to satisfy
consumers' cravings. Boursin Rosemary & Black Garlic is a
unique variant of the fan-favorite cheese with a new addition of
umami flavors, differentiating itself against the rest of the
portfolio. It also offers the signature creamy, yet crumbly texture
that stands out against other specialty cheese spreads in the
category.
"Along with quality taste and texture, trending flavors and
consumer demand are always top-of-mind when we bring forward a new
flavor innovation and Rosemary & Black Garlic was no
different," said Ridhi Barber, Brand
Director of Boursin. "We're excited to see how consumers use this
unique flavor profile at home alongside the rest of our delicious
gourmet cheeses."
Rosemary & Black Garlic offers a simple solution for home
chefs and hosts to elevate their everyday meals and charcuterie
boards in an easy, yet delicious way. With interest in black garlic
continuing to grow among consumers and 30%2 of
restaurants featuring the flavor on their menus, they can lean on
Boursin to wow their friends and family with this flavor they're
craving. Whether enjoyed on a charcuterie board or mixed into your
favorite recipes, including pastas, chicken, and potato dishes,
Boursin Rosemary & Black Garlic will be a delicious addition to
any meal. For inspiration and recipes including the new Rosemary
& Black Garlic Roasted Potato Salad Recipe, visit
boursin.com/recipes.
Boursin Rosemary & Black Garlic joins the brand's existing
portfolio including:
- Boursin Garlic & Fine Herbs Cheese
- Boursin Caramelized Onions & Herbs Cheese
- Boursin Fig & Balsamic Cheese
- Boursin Cracked Black Pepper Cheese
- Boursin Basil & Chive Cheese
- Boursin Shallot & Chive Cheese
- Boursin Dairy-Free Cheese Spread Alternative Garlic &
Herbs
- Boursin Bites Garlic & Fine Herbs Cheese
Boursin Rosemary & Black Garlic is available at retailers
nationwide now including Albertson's, Hy-Vee and Schnucks, with
additional distribution coming throughout the year, for an SRP of
$6.99. To find Boursin Rosemary &
Black Garlic near you, visit
https://www.boursin.com/store-finder/.
1 IRI Assortment Tool – US Food – L52 we 05/21/23
2 Data Bridge Market Research, 2023
About Boursin®:
Part of the Bel Brands USA family, Boursin®
Cheese and Boursin® Dairy-Free Cheese Spread Alternative
Garlic & Herbs are creamy and crumbly products, deliciously
rich with flavor. Boursin® Cheese is one of the most
popular brands manufactured by Bel Brands USA Inc.
Headquartered in Chicago, Bel Brands USA promotes healthier, responsible and
accessible food for all consumers worldwide. In addition to
Boursin®, other USA favorites include The
Laughing Cow®, Babybel® and popular cheese
spreads marketing under Kaukauna®, Merkts®
and Price*s® labels. Bel Brands USA is a subsidiary of Bel Group: a major
global player in the better-for-you snack market with more than
thirty local and international brands sold in more than 130
countries around the globe. www.belbrandsusa.com
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SOURCE Bel Brands USA