A sizzlin' new collaboration for summertime grillin' and
chillin'
BOSTON, May 14, 2024
/PRNewswire-PRWeb/ -- Life is Good®, the original positive
lifestyle brand, has teamed up with McCormick® Grill Mates® to
create a new gift box bundle to elevate grilling season. The
collection includes a custom Life is Good graphic tee shirt, two of
the most popular Grill Mates seasonings, and grilling tools.
"Life is Good has featured grilling in our
graphics for decades," said Life is Good president Tom Hassell. "Our community has always loved
spending time outside with family and friends, and a good,
old-fashioned barbeque is the perfect way to do that."
Available now at LifeisGood.com and shop.mccormick.com, fans can
choose their desired tee shirt size to complement a thoughtful
composition of grilling essentials, all delivered in a beautifully
crafted box—adding a personal sizzle just in time for Father's Day.
The collaboration encourages backyard chefs to "Be a good Grill
Mate," blending Life is Good's optimism-forward tees with popular
Grill Mates seasonings and accessories to maximize both burgers and
family bonds.
"Life is Good has featured grilling in our graphics for
decades," said Life is Good president Tom
Hassell. "Our community has always loved spending time
outside with family and friends, and a good, old-fashioned barbeque
is the perfect way to do that. We're excited to give our customers
another reason to gather around a picnic table this summer by
partnering with America's number one grilling seasoning brand,
McCormick Grill Mates."
The custom tee included in the box features Life is Good's
iconic mascots, Jake and Rocket "Grillin' and Chillin'" at a
barbeque enjoying time outdoors. Four additional styles in various
colors, all featuring the high-quality craftsmanship of Life is
Good, are available for purchase on the Life is Good and McCormick
websites.
Each box contains: one custom co-branded Life is Good x
McCormick Grill Mates tee, a "Good Vibes" Life is Good sticker,
Grill Mates grilling utensils (fork, tongs, and a spatula), Grill
Mates Montreal Steak Seasoning, and Grill Mates Roasted Garlic
& Herb Seasoning. The box retails for $59.50 USD and can be purchased at LifeisGood.com
and shop.mccormick.com.
About Life is Good
Life is Good is the original positive lifestyle brand dedicated
to spreading the power of optimism through art and message. The
company donates 10 percent of annual net profits to The Life is
Good Playmaker Project. Through this work, they are able to help
over 1 million kids in need each year. Life is Good® is a
registered trademark of The Life is Good Company. Visit
LifeisGood.com for more details, and follow Life is Good on
Twitter, Facebook, Instagram, and TikTok.
About McCormick
McCormick & Company, Incorporated is a global leader in
flavor. With over $6.5 billion in
annual sales across 150 countries and territories, we manufacture,
market and distribute spices, seasoning mixes, condiments and other
flavorful products to the entire food industry including e-commerce
channels, grocery, food manufacturers and foodservice businesses.
Our most popular brands with trademark registrations include
McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's,
Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club
House, Aeroplane and Gourmet Garden. Every day, no matter where or
what you eat or drink, you can enjoy food flavored by
McCormick.
Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided
by our principles and committed to our Purpose – To Stand Together
for the Future of Flavor. McCormick envisions A World United by
Flavor where healthy, sustainable and delicious go hand in hand. To
learn more, visit mccormickcorporation.com or follow McCormick
& Company on Instagram and LinkedIn.
Media Contact
Jessica Greenhalgh, Life is Good,
1 6173126896, jessica@greenhalghpr.com
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SOURCE Life is Good