MODESTO,
Calif., May 15, 2024 /PRNewswire/ -- GALLO, a
leading supplier of wine, spirits and RTDs, announced today its
entrance into the beer category through a strategic partnership
with the founders of Montucky Cold Snacks. Montucky's
American Style 'Cold Snack' is a light, sessionable lager, designed
to be crisp, clean, and refreshing. Popular among outdoor
enthusiasts and lovers of fun anywhere and everywhere,
Montucky has an ABV of 4.1%, 102 calories, and 4.95 grams of
carbohydrates per 12 oz can. GALLO believes Montucky exhibits
a special kind of consumer enthusiasm and expands GALLO's
ever-growing Total Alcohol Beverage portfolio.
Montucky exhibits a special kind of
consumer enthusiasm & expands GALLO's ever-growing Total
Alcohol Beverage portfolio.
"Today's consumer is shopping brands, flavors, and occasions
across beer, wine, spirits, and RTDs. At GALLO, we focus on serving
the consumer and expanding the boundaries of what is expected,"
said Ernest J. Gallo, Chief
Executive Officer. "With Montucky Cold Snacks, combined with
our expansion of High Noon into vodka iced tea, our
partnerships with Canelo Álvarez on VMC and with Lotte on
Soonhari Soju, our recent acquisitions of Fishers
Island Lemonade, Salt Point, and
Waterbird, and our continual wine innovation, such as
VIBE by Vendange, we are constantly trying to bring new and
better experiences to the consumer."
Montucky Cold Snacks was founded in 2012 by Montanans,
Chad Zeitner and Jeremy Gregory. "Montucky was created to be a
refreshing, fun, irreverent, and, most importantly, snackable
alternative to premium domestic brands. The brand's core values are
rooted in celebrating our consumers for who they are, where they
are, and donating back to non-profits in the markets we serve,"
said Jeremy Gregory, Montucky
co-founder. "We believe the key to our consumer loyalty is our
commitment to be good, do good, and have fun, for both consumers
and employees. We have worked hard to build on these principles
since inception, and we believe GALLO is the perfect complement to
help us continue in this goal."
Over the last 5 years, Montucky has grown from 130,000 cases to
nearly one million cases in 2023. "With GALLO's resources, core
values, focus on consumer enjoyment and similar ethos for giving
back to communities, sustainability, and the environment, we
believe GALLO is the perfect partner to take Montucky where we have
always thought it could go…and help us do a whole lot of good along
the way! We couldn't be more excited to see where it goes from
here," stated Montucky co-founder, Chad
Zeitner.
"As a Montana resident, I have
watched firsthand the magic of Montucky. From the fun surrounding
the after-ski moment to the river float, Montucky is there.
Entering beer offers GALLO an exciting new opportunity to reach
consumers in different usage occasions, and we look forward to
collaborating and growing Montucky across the beer distributor
network," said Britt West, Executive
Vice President and General Manager at GALLO. "We believe core lager
is a big category with room for fresh and innovative propositions.
We are super excited that Chad and Jeremy have agreed to stay on
and help Montucky reach its full potential."
Montucky is available in single 24-oz cans; 6-packs of 16-oz
cans; and 12- and 24-packs of 12-oz cans, targeting domestic
premium lager pricing where it is currently sold.
Terms of the agreement were not disclosed.
About GALLO:
Founded in 1933 by brothers Ernest and Julio Gallo, GALLO is a family-owned
company and global leader in wine, spirits and RTDs. With a goal of
serving joy in moments that matter, GALLO is deeply committed to
providing the highest quality, sustainable products for every
occasion. GALLO's entire portfolio is featured here:
https://www.gallo.com/portfolio/
Press Contacts:
Caroline
Shaw
Sr. Director, Public Relations
Caroline.Shaw@ejgallo.com
Krista Fontana, APR
Sr. Manager, Corporate Communications and PR
Krista.Fontana@ejgallo.com
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SOURCE GALLO