Prominent technology PR executive Alex Hunter joins Jarrard Inc. as SVP to lead
practice
BRENTWOOD, Tenn., and CHICAGO, Aug. 5, 2024
/PRNewswire/ -- As cutting-edge companies seek to transform the
nation's complex healthcare system, strategic communications
consultancy Jarrard Inc. is investing in a health tech
practice to help organizations navigate the rapidly evolving
digital health and health technology landscape.
The digital health market in the
United States is projected to reach revenue of $50 billion in 2024. Driven by a combination of
regulatory changes, technological advancements in digital health
solutions, telemedicine, wearable devices and consumer demand, the
market is expected to grow approximately 7.5 percent from 2024 to
2028 and reach almost $70 billion by
2028.
Over almost two decades, Jarrard has earned a reputation for
providing strategic guidance to healthcare leaders. With that deep
understanding of both the healthcare industry and the rapidly
evolving technology landscape, Jarrard is fully positioned as a
go-to partner for health tech companies looking to launch, build
and protect market-share, navigate the regulatory environment and
communicate to various stakeholders.
Meanwhile, many healthcare organizations need help keeping up
with the pace of change within the digital health market. They seek
expert guidance to navigate the complex regulatory landscape,
evaluate new technologies such as Generative AI and integrate
digital health solutions into their existing operations.
"We are intentionally expanding our work within the healthcare
ecosystem to include the innovative tech companies that will help
our country make a quantum leap to improve healthcare costs,
accessibility and outcomes – for everyone," said Jarrard Inc.
Co-Founder and President Anne Hancock
Toomey.
"The addition of a Health Technology Practice to Jarrard's
existing provider practice groups is an electrifying opportunity
for the firm to expand its impact in the broader healthcare
landscape. And there's no one more qualified than Alex Hunter to lead this new practice."
With more than 25 years of experience solving complex public
relations challenges at technology companies and agencies,
Alex Hunter was most recently
co-founder of award-winning technology strategic communications
agency, The Bulleit Group. There, he managed public relations and
communications strategies for technology companies and venture
capitalists including Google, Microsoft, Bridgewater, Collective
Health, Cleo, Cruise (GM), eero (Amazon), Flexport, Samsara,
Verkada, Lightspeed Venture Partners and Sequoia Capital.
Earlier in his career, Hunter was a vice president at
San Francisco-based Cutline
Communications, plus held senior communications roles at Palm, the
smartphone manufacturer, Hewlett-Packard and Edelman.
In his new role as senior vice president and Health Technology
Practice lead, Hunter captains a team of public relations and
communications professionals who are working with healthcare
information technology (HCIT) and digital health companies as well
as the venture capital and private equity firms that fund them. The
team also partners with Jarrard's provider practice leads on
initiatives related to technology for the largest and most
influential hospitals, health systems and health services companies
in the country.
"Our mission with the new practice is to help health tech
companies navigate the complex communications landscape, amplify
their brand presence and drive meaningful engagement with their
target audiences," Hunter said.
Jarrard's Health Technology Practice services include crafting
dynamic, nuanced narratives, executing targeted stakeholder
engagement campaigns, creating engaging content across various
platforms and implementing data-driven digital marketing
strategies.
Since its founding in 2006, Jarrard has consistently experienced
surging demand from healthcare organizations experiencing moments
of transformative change, challenge and great opportunity.
"As healthcare continues to evolve, our firm remains dedicated
to ongoing investments in our team and in our offerings," Toomey
said. "We prioritize enriching our firm's capabilities and
developing our team to best serve the industry."
To meet increasing demand for its healthcare advisory services,
Jarrard Inc. has expanded its roster by more than 10 percent this
year. The team now includes 83 full-time colleagues across 20
states.
About Jarrard Inc.
Jarrard Inc. is a U.S. Top 10 strategic communications
consulting firm focused exclusively on healthcare and the unique
opportunities and challenges inherent in this sector. Founded in
2006, the firm has worked with more than 1,500 clients across 48
states and has led communications and political strategy on $75+
billion in announced M&A and partnership transactions.
Jarrard partners with leaders across the spectrum of healthcare
in high stakes moments of growth, innovation, change, and
reputational/public affairs challenges. This array of specialized
services is tailored to support leaders in the most impactful parts
of the ecosystem that are essential in transforming U.S. healthcare
for the better. Jarrard Inc. is a division of Chartis, one of the
nation's leading healthcare advisory firms. For more information,
visit jarrardinc.com.
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SOURCE Jarrard Inc.