AXIA Time broadens CFP relationship with
release of limited edition, heirloom-quality timepieces
honoring the expanded 12-Team College Football Playoff
WARREN,
N.J., Sept. 13, 2024 AXIA Time, creator of
ultra-custom Swiss Made timepieces, has been named the Official
Timepiece of the College Football Playoff (CFP). Deepening its
long-standing relationship with the CFP to now become an Official
Sponsor, AXIA Time will be launching a series of limited edition,
ultra-custom watches to honor all 12 teams competing for the 2025
College Football Playoff National Championship. The College
Football Playoff Collection by AXIA Time is a special series of
unique, heirloom-quality timepieces with styles exclusively for the
players competing in the College Football Playoff and styles for
the fans. The Players' style features a unique sunray dial with a
subtle yet striking etched football pattern that radiates out from
the dial's center. The timepieces for fans will be released in
multiple drops throughout the 2024-25 season, offered in the 12
colorways specific to the 12 football programs that make the
Playoff.
Since 2018, AXIA Time has scored with consumers
by creating personalized timepieces of exceptional quality at an
affordable price to commemorate life's biggest achievements and
unforgettable moments – including championship victories. No rookie
in the sports world, AXIA Time has cheered on the greatness of
student athletes in college football in collaboration with the CFP
starting with the 2021 National Championship watch for the
Georgia Bulldogs. Every season, AXIA
Time works closely with the CFP to create premium custom
wristwatches, including the 2023 National Champions Timepiece for
the undefeated Michigan Wolverines. Now AXIA Time is once again
joining forces with the CFP to create a unique design that will
only be available to players competing in the CFP: a timepiece
cherished for a lifetime that recognizes their extraordinary talent
and drive at the peak of their college football careers.
AXIA timepieces are designed in the U.S. and
handcrafted in Switzerland by
master watchmakers, using the same components and engineers as
luxury Swiss brands, at a much more accessible price point. The new
AXIA Time commemorative CFP watches are stylish and functional,
meant to be worn every day, and passed on from generation to
generation. As with all AXIA timepieces, crisp and elegant custom
design centers what's important to the wearer above all else:
vividly capturing memories of joy and success on the field in this
milestone moment.
The College Football Playoff (CFP) ARGOS is
powered by renowned Swiss brand Sellita's SW200, a 26-jewel, highly
decorated, self-winding automatic movement that operates at a
frequency of 28,000 VpH (4 Hz) and boasts a power reserve of 38
hours. It is water resistant to 300 meters (30 ATM) and features
gold-plated steel hands and applied indexes filled with X1
Super-Luminova, the highest performing grade of photoluminescent
material used in watchmaking today and presented on a solid
three-link 316L stainless steel bracelet with micro-adjustable
buckle and DLC coating.
"Signing on as the Official Timepiece of College
Football Playoff is a tremendous milestone for our company," said
AXIA Time founder John Kanaras. "Since the very start of AXIA Time,
we have taken great pride in creating timepieces whose style and
quality match the significance of the events they commemorate.
Through our expanded partnership with CFP, and for the first time
ever, we have created an exquisite, heirloom-quality timepiece that
is exclusively available for the student athletes competing for the
National Championship. For many, this will be the pinnacle of their
athletic careers, and I am thrilled that we are able to produce a
timepiece that aligns with their accomplishments and the memories
of this special time in their lives."
"We are thrilled to include AXIA Time among our
family of sponsors as the Official Timepiece of the College
Football Playoff," said Ryan Allen
Hall, Senior Director of Public Events and Sponsorships at
the CFP. "We are grateful for our long-standing relationship with
AXIA Time and its founder, John Kanaras. John's focus on honoring
the student-athlete experience aligns perfectly with our mission
and we are excited to have them as part of the 2025 College
Football Playoff."
Most AXIA timepieces are available for under
$1,000. Team-specific designs will be
available to fans at axiatime.com. They will also be on sale at the
CFP's Playoff Fan Central in Atlanta from January
18-20, 2025, leading up to the national championship
game.
AXIA Time will be kicking off a series of product
drops and events in November that will include opportunities to win
tickets to the 2025 national championship game. Sign up at AXIA
Time for email updates and follow AXIA Time on social media for
alerts.
For more information, explore AXIA Time, or
contact Jeanette Brown, President,
Excellence & Presence Communications at
PR@excellencepresence.com.
About AXIA Time
AXIA Time, established
2018, creates custom Swiss Made automatic timepieces that
commemorate life's greatest achievements. AXIA Time was born out of
founder John Kanaras' love of horology, and his alma mater. After
helping to lead the 1988 Penn Quakers to two Lacrosse Ivy League
Championship in two years, the University gifted each player a
championship watch. For John, the watch held great sentimental
value, but didn't measure up to the significance of the memories
they represent. For 30 years he looked for a watch of quality and
design that would meet that moment. When he couldn't find what he
was looking for, he built it himself.
AXIA (ahk-SEE-ah) means "value" or "worth" in
Greek. From the designs and high quality of AXIA Time components to
an outstanding purchase experience for customers, the heart of the
company's mission is to create value for everyone it touches.
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SOURCE AXIA Time