Nationally televised performance to kick off The
Salvation Army's iconic 134th Red Kettle Campaign
FRISCO,
Texas, Oct. 13, 2024 /PRNewswire/ -- Grammy,
ACM, and CMA Award winner and reigning ACM and CMA Entertainer
of the Year Lainey Wilson will perform live at AT&T Stadium for
The Salvation Army's Red Kettle Kickoff Halftime Show during the
Dallas Cowboys Thanksgiving Day game against the New York Giants,
airing on Fox. The Dallas Cowboys Thanksgiving Day game has become
the most-watched regular season game of the year, drawing 42
million viewers last year.
Experience the full interactive Multichannel News Release here:
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Wilson's performance will celebrate the reason for the season,
featuring songs from her new album, "Whirlwind," and a special
surprise guest. Fans should expect to see bell-bottoms, boots, and
lots of bells this Thanksgiving.
The Thanksgiving Day game marks the official start of one of the
largest and longest-running annual fundraisers of its kind, the Red
Kettle Campaign. A Cowboys tradition for 28 years, the halftime
show puts a national spotlight on the needs of millions during the
holiday season and all year long, issuing a rallying cry to donate
to The Salvation Army. Funds raised in 2023 supported services for
more than 27 million people living in America. With the help of the
Dallas Cowboys, The Salvation Army has raised more than
$3 billion since the Red Kettle
Kickoff began.
"It's an honor to follow in the footsteps of legendary
performers like my friend Dolly
Parton, The Jonas Brothers, and Reba, of course, to kick off
The Salvation Army's iconic Red Kettle Campaign," Wilson shared.
"Join me at the Red Kettle this Christmas season because we truly
can do more good when we come together to serve those in need in
our communities."
"Performers like Lainey Wilson
represent the next generation of role models for so many," said
Charlotte Jones, chief brand officer
and co-owner of the Dallas Cowboys and former national advisory
board chairperson for The Salvation Army. "We are so thankful to
have her energy and enthusiasm on our national stage this year to
highlight the Red Kettle Kickoff and the importance of giving back
to those who need it most."
With five fewer giving days this season, donations to The
Salvation Army at one of its iconic Red
Kettles or online are needed to meet the increasing needs of
families struggling to make ends meet. The Salvation Army, the
nation's largest direct provider of social services, will not stop
working to provide Christmas gifts, food, shelter, and rent and
utility assistance to millions of people struggling this holiday
season and beyond — no matter the cost.
"The Dallas Cowboys and the Gene and Jerry Jones Family
Foundation have been devoted partners of The Salvation Army for
nearly 30 years in our shared mission to take care of the most
vulnerable in our communities," said Commissioner Kenneth G. Hodder, national commander of The
Salvation Army in the United
States. "And a performance by such a celebrated artist as
Lainey Wilson is the most wonderful
way to kick off this important season of giving."
The following options are available for those wishing to support
their neighbors in need:
- Donate with cash, coins, and checks or digitally with Apple
Pay, Google Pay, PayPal, and Venmo at any Red Kettle across the
country.
- Provide Christmas gifts to children of local families in need
through The Salvation Army Angel Tree. You can also contact your
local Salvation Army about volunteering to distribute donated
Angel Tree gifts.
- Contact your local Salvation Army to volunteer at a Red Kettle
or visit RegisterToRing.com.
- Ask Amazon's Alexa to donate by saying, "Alexa, donate to The
Salvation Army," and then specifying the amount.
- Sign up for a sustaining gift of $25 a month at Give.SalvationArmyUSA.org.
- Donate cryptocurrency, such as
Bitcoin or Ethereum.
Every donation stays in the community to provide help and hope
for those in need. To learn more, give help, or get help, please
visit www.SalvationArmyUSA.org.
About The Salvation Army
The Salvation Army helped
nearly 27.5 million people in 2023 overcome poverty, addiction, and
economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name
without discrimination in nearly every ZIP code. By providing food,
shelter, eviction prevention assistance, emergency disaster relief,
rehabilitation, after-school and summer youth programs, spiritual
enrichment, and more, The Salvation Army is doing the most good at
more than 6,400 centers of operation around the country. For more
information, visit SalvationArmyUSA.org. Follow us on X
@SalvationArmyUS and #DoingTheMostGood.
About the Gene and Jerry Jones Family Foundation
In
the area of community service, the mission of the Dallas Cowboys
and Jones Family Foundation is built upon the philosophy of helping
those who don't have the strength, resources, or means to help
themselves, with a primary focus on a partnership with The
Salvation Army. Because the Cowboys organization has enjoyed
immense and unprecedented success, the Jones family feels a very
strong obligation to take the visibility, energy, and celebrity of
one of the world's most powerful sports franchises and channel
these dynamic forces toward the bigger purpose of making a
difference. Recognized as one of the world's most generous
families, the Joneses enlist the talents, skills, and resources of
all the Cowboys players, coaches, cheerleaders, and members of the
organization to provide a unique and cutting-edge approach to
community outreach. More information about the Dallas Cowboys and
the Gene and Jerry Jones Family Foundation can be found at
https://www.dallascowboys.com.
About Lainey Wilson
As
the reigning CMA and ACM Entertainer of the Year, country music
trailblazer Lainey Wilson has
captured the hearts of music fans, the excitement of the industry
and the recognition of her peers, while keeping her boots firmly
planted on the ground. In the midst of a landmark year, Wilson was
recently announced as a co-host at the upcoming 58th annual CMA
Awards alongside Luke Bryan and
Peyton Manning, where she is
nominated for Entertainer of the Year, Female Vocalist of the Year,
Single of the Year ("Watermelon Moonshine"), Music Video of the
Year ("Wildflowers and Wild Horses.") Additionally, Wilson won Best
Country Album (Bell Bottom Country) at the
66th Annual Grammy Awards earlier this year and
released her widely acclaimed new album, Whirlwind, in
August. Hailed by The Tennessean as "the best
release of her career," Whirlwind debuted at #8 on
the all-genre Billboard 200 chart, and #13 on the
UK Official Albums Chart, marking Wilson's first top 10 and top 15
entry respectively. The album provides a daringly honest
exploration of Wilson's life and journey around the globe, and
features fan-her current radio single, "4x4xU." Produced by
collaborator Jay Joyce at his studio
in Nashville, Whirlwind reveals a diverse yet
sonically cohesive collection of songs, bending genres while
remaining true to her Western roots. Wilson creates narratives that
capture life's highs, lows, and in-betweens, solidifying her role
as one of the greatest songwriters of her generation.
The prolific, sought-after songwriter has also scored seven No.
1 hits including "Watermelon Moonshine," and the 2x PLATINUM
Certified "Heart Like A Truck," in addition to award-winning
collaborations with Cole Swindell ("Never Say Never"), Jelly
Roll ("Save Me") and HARDY ("wait in the truck"). Wilson has become
a triple threat within entertainment as singer, songwriter and
actor, making her acting debut in season 5 of Paramount's hit
series Yellowstone, which she will be returning to
later this year for its final season. Earlier this
year, Wilson was inducted into The Grand Ole Opry by
Garth Brooks and Trisha Yearwood, and recently wrote and recorded
"Out of Oklahoma," her original
song for Universal's blockbuster Twisters. Beyond
her artistry, Wilson's on-stage performances triumph from sold-out
shows across America, Australia
and Europe to highly coveted music
festivals Stagecoach, Lollapalooza, and Watershed. This fall,
Wilson continues her "Country's Cool Again" North American
tour.
Contact:
Brooke McGriff
940.363.0336 Cell
brooke@genuinearticlecomms.com
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SOURCE The Salvation Army