New Survey Reveals 7 In 10 Brits Feel Uneasy About Going To The Dentist – But We Can Help Prevent This!
May 18 2017 - 1:00AM
Business Wire
Oral-B, the proud sponsor of National Smile
Month, reveals how to beat dental angst and have Better Dental
Check-ups
One of the best ways to maintain a healthy smile is through
regular visits to a dental professional; however, two thirds of us
could feel better about this experience.
A survey fielded in partnership with the Oral Health Foundation
for National Smile Month (15 May to 15 June, 2017) reveals that 67%
of British adults are apprehensive about visiting a dental
professional1. Of note, 33% feel anxious about the discomfort of
the treatment2, and 26% worry about the cost of the treatment2.
Instead of being nervous, there are a few simple steps you can
take at home in order to improve your next dental check-up and feel
better about your oral health.
“Preventing oral care problems is definitely better than
treating them. By listening to your dentist and using products they
recommend, like the Oral-B Pro-Expert toothpaste, you can be sure
to have long-lasting healthier gums and teeth,” said Dr. Uchenna
Okoye, Oral-B Smile Director.
Don’t procrastinate – take better care of your teeth
today
According to the new survey, more than a quarter (28%) of us
would attempt to fix or improve our oral health just days before a
visit to the dentist1. The best way to get ahead is to make sure
you brush like your dental professional recommends: twice every day
for two minutes each time with a good fluoride toothpaste2.
Eat “mouth friendly” foods
Avoid foods high in sugar and acid such as fizzy drinks, fruit
juices and sweets to help prevent weakened enamel and tooth decay.
Both issues are common in the UK, affecting 50%3 and 30%4 of the
population, respectively, and can lead to more serious oral health
issues, such as extreme sensitivity resulting from weakened
enamel5, and gum disease and cavities resulting from tooth
decay2.
Switch to Oral-B Pro-Expert toothpaste - the #1 toothpaste
used by UK dentists themselves6
Oral-B Pro-Expert is clinically proven to strengthen teeth and
give you a healthier mouth starting from day one7. It also helps
prevent against any of the key eight areas dentists check most:
- Cavities
- Gum problems
- Plaque build-up on teeth
- Tooth sensitivity
- Tartar build up on teeth
- Stains on teeth
- Bad breath
- Enamel erosion
A Perfect Pair: Oral-B Pro-Expert & Oral-B GENIUS
9000 electric toothbrush
The Oral-B GENIUS 9000 electric toothbrush features
ground-breaking Position Detection Technology that combines
cutting-edge motion sensor technology located in the brush and
video recognition to track areas that are being brushed, so you’ll
never miss a zone.
Used together, Oral-B GENIUS 9000 electric toothbrush and Oral-B
Pro-Expert toothpaste set a new standard for your teeth and gums: a
professionally guided brushing routine with the #1 toothpaste used
by UK dentists themselves6. Oral-B Pro-Expert is available in five
variants to meet a wide range of consumer preferences: Professional
Protection, Deep Clean, Healthy White, Healthy Fresh and Strong
Teeth. For more information please visit
http://www.oralb.co.uk/.
There is no reason to worry about visiting your dental
professional; with Oral-B you can start improving your dental
check-ups from today.
Oral-B is a proud, platinum sponsor of National Smile Month and
has been since 2008. National Smile Month is the UK’s largest and
longest-running oral health campaign. Together, with thousands of
individuals and organisations, National Smile Month promotes the
importance of oral health to help the nation maintain a healthy
mouth. Website: www.nationalsmilemonth.org.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 Oral Health Foundation (2017) ‘National Smile Month 2017
United Kingdom Survey’, Atomik Research, Survey, 21 March 2017,
Sample 1,0152 NHS.
http://www.nhs.uk/Livewell/dentalhealth/Pages/Dentalhealthintroduction.aspx3
50% of population in the UK, Bartlett 20134 NHS. Executive Summary:
Adult Dental Health Survey 2009. Published 2011
http://content.digital.nhs.uk/catalogue/PUB01086/adul-dent-heal-surv-summ-them-exec-2009-rep2.pdf5
Oral Health Foundation. Dental Erosion.
https://www.dentalhealth.org/tell-me-about/topic/mouth-conditions/dental-erosion6
34% of 403 surveyed dentists used Oral-B Pro-Expert, attitude
measurement corporation survey, Jan-Feb 20167 From P&G Data. On
plaque and enamel erosion vs. ordinary toothpaste
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170517006117/en/
MSLGROUP for Oral-BJenna Akallach, 0203 219
8788jenna.akallach@mslgroup.com
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