Iconic Baby Laundry Detergent Brand Provides
Parents With A New Gentle and Effective Option Made From
Naturally-Derived Ingredients
Dreft®, the No. 1 pediatrician-recommended baby detergent, has
announced its newest product offering, Dreft purtouch™, a 65%
plant-based baby detergent that is hypoallergenic and made with
naturally-derived ingredients. Dreft purtouch has a formula that is
free of dyes, chlorine, phosphates, ethanolamine and optical
brighteners and is made with 100% renewable wind power electricity
at a zero manufacturing waste to landfill site.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170518005595/en/
Dreft® Unveils New Dreft purtouch™ - A
65% Plant-Based Hypoallergenic Baby Detergent (Photo: Business
Wire)
The introduction of Dreft purtouch comes at a time when new and
expectant parents are making careful choices when it comes to
preparing for baby. In fact, a recent survey1 conducted by Dreft
found over half of parents-to-be stated that they began reading
labels on products more closely and purchasing more natural food
and drinks after discovering that they were expecting a little one.
The same study found that 70% of those surveyed were planning to
remove potentially harmful objects or products from their home upon
their baby’s arrival.
“Whether in their nurseries, their bathrooms or even their
laundry room, moms and dads are looking for gentle alternatives for
their bundles of joy,” said Mike Frey, Dreft Brand Manager. “As a
trusted brand by families for more than 80 years, we’re excited to
add Dreft purtouch to our product line-up to provide those parents
who are seeking natural-based products with another baby detergent
option. We’re proud to provide them with a gentle 65% plant-based
baby detergent that uses renewable materials without sacrificing an
effective clean. It’s the next step in our mission to design the
best possible detergent for baby while thinking of their future
world.”
Until now, many people found they were giving up cleaning
results when using a naturally-derived baby detergent. Dreft
purtouch is different as it delivers the effective clean which
makes Dreft the #1 pediatrician recommended baby detergent, while
offering a 65% naturally-derived formula. This is important as
irritating dirt, excess dyes and processing chemicals can linger on
fabrics, making pre-washing an important step in helping to protect
baby’s skin. In fact, 9 out of 10 dermatologists surveyed say that
it is important to wash little one’s clothes with a gentle
detergent before first wear2.
“As both a pediatric dermatologist, and a mother of five
children, I know how important it is to help shield a baby’s skin
from irritants by pre-washing their items,” said Dr. Jody Levine,
Director of Dermatology at Plastic Surgery and Dermatology of NYC,
a leading medical practice in New York City. “When you think about
all of the impurities that can remain on little one’s clothing –
including dirt and irritating chemicals - it becomes critical that
parents choose a detergent that cleans their baby’s fabrics
effectively, yet gently, and I love that Dreft purtouch delivers on
those needs.”
As little ones grow, develop and explore their world, it’s also
essential that parents seek out a detergent that can tackle the
messes that come with babyhood. With a formula that helps remove
99% of baby stains, moms and dads can turn to Dreft purtouch to
help gently clean their baby’s fabrics – for the first wash and
every wash after that.
Dreft purtouch features a light touch of the brand’s iconic baby
fresh scent and is available in 40 ounce and 75 ounce bottles. The
product can be found in the laundry or baby-care sections of most
one-stop retailers, online retailers, as well as many baby
specialty stores. Pricing is at the sole discretion of the
retailer. For more information on Dreft purtouch and the brand’s
other product offerings, please visit www.Dreft.com.
To follow the conversation online, please use #purtouchWash, or
follow Dreft on their social media channels:
- Instagram (@Dreft or
www.instagram.com/Dreft)
- Facebook (www.facebook.com/Dreft)
- Twitter (@Dreft or
www.twitter.com/Dreft)
- YouTube (www.youtube.com/Dreft)
- Pinterest
(www.pinterest.com/Dreft/)
About Dreft®
As the baby laundry detergent brand most recommended by
pediatricians, Dreft is specially formulated to be gentle on baby’s
skin and tough on stains. Parents have relied on Dreft for over 80
years to help bring cuddle time to a whole new level of warm and
fuzzy. In addition to new Dreft purtouch, Dreft also has a product
for every stage of babyhood, each specially formulated with growing
little ones in mind. From pregnancy through toddlerhood and beyond,
Dreft’s family of products has you covered every step of the way on
the big, messy, amazing, beautiful journey ahead. Dreft is
available at retailers nationwide, in-store and online. For more
information and the latest news, please visit www.dreft.com.
About Procter & Gamble (P&G)
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
_____________________________
1 The Dreft Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,000 nationally representative
U.S. adults ages 18+, between April 19 and May 1, 2017, using an
email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. adult
population 18 and older.
2 P&G data on file
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170518005595/en/
Procter & Gamble Fabric CareTracey Long,
513-983-9629long.tl@pg.comorCitizen Relations (for Dreft)Annie
Russell, 949-809-6776annie.russell@citizenrelations.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024