Albertsons Media Collective Selects Capgemini as its Global Agency Partner for Media Planning, Media Operations and Content Creation
January 10 2024 - 10:40AM
Albertsons Media Collective, the retail media arm for Albertsons
Companies, Inc. (NYSE:ACI), and leading business and technology
transformation company Capgemini, today announced a new agreement
for media planning, media operations and content creation.
As its global business partner, Albertsons Media Collective will
leverage Capgemini’s intelligent process automation technology,
underpinned by robotic process automation (RPA) and generative
artificial intelligence (AI), to unlock deep learning insights for
media planning and real-time creative optimizations. As part of the
partnership, Capgemini will implement industry-leading technology
to automate and enhance operations for media planning, activation
workflows and creative versioning, as well as insights for live
campaign optimizations.
“The advertising industry is ripe with potential to integrate
AI, and we see a massive opportunity to leverage process automation
to streamline our workflows, drive enhanced campaign performance
and accelerate speed to market,” said Kristi Argyilan, SVP
of Retail Media for Albertsons Media Collective.
“Partnering with a digital transformation pioneer like Capgemini
will enable us to empower our employees to focus their time on
higher level tasks, while simultaneously providing more
flexibility, efficiency and performance for our clients.”
Capgemini anticipates that leveraging digital technologies will
enable Albertsons Media Collective and its clients to achieve a 20
percent faster speed to market. Additionally, the collaboration
with Capgemini enables Albertsons Media Collective to provide its
clients with greater flexibility, efficiencies and campaign
performance.
“We’re thrilled to be partnering with Albertsons Media
Collective, to deliver on their priority business outcomes
accelerating speed to market and bringing brands and customers
together efficiently,” said Ted Levine, Managing Director
of Consumer Products, Retail and Services for Capgemini
Americas. “By leveraging digital and AI technology to keep
a pulse on ever-evolving shifts in consumer behavior, Albertsons
Media Collective can enable brands to pivot their strategies in
real-time and adjust to changing consumer preferences.”
About Albertsons Media CollectiveAlbertsons
Media Collective is a next-generation retail media network rooted
in connections, technology and innovation. As the retail media arm
for Albertsons Companies, one of the largest food and drug
retailers in the United States, we connect with consumers in more
than 2,200 locations across 34 states and the District of
Columbia. Through a companywide focus on innovation, we partner
with leading brands to help them engage shoppers when and where it
matters most, with the power of sophisticated first-party data.
From innovative delivery platforms to privacy-conscious marketing
solutions, we offer our clients a variety of programs designed to
drive retail sales and maximize brand impact to best serve our
customers.
To learn more about Albertsons Media Collective, please visit
https://albertsonsmediacollective.com.
About CapgeminiCapgemini is a global leader in
partnering with companies to transform and manage their business by
harnessing the power of technology. The Group is guided everyday by
its purpose of unleashing human energy through technology for an
inclusive and sustainable future. It is a responsible and diverse
organization of nearly 350,000 team members in more than 50
countries. With its strong 55-year heritage and deep industry
expertise, Capgemini is trusted by its clients to address the
entire breadth of their business needs, from strategy and design to
operations, fueled by the fast evolving and innovative world of
cloud, data, AI, connectivity, software, digital engineering and
platforms. The Group reported in 2022 global revenues of €22
billion.
Get The Future You Want | www.capgemini.com
Media Contacts:Albertsons Media
CollectiveKristen Morquecho,
Kristen.morquecho@digennaro-usa.com
CapgeminiJulia Zimmerman, julia.zimmerman@capgemini.com
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