VEON Launches Geolocation Gateway, Enabling Proximity-Based Digital Services
February 21 2024 - 5:00AM
UK Regulatory
VEON Launches Geolocation Gateway, Enabling Proximity-Based Digital
Services
Initiative builds on GSMA Open
Gateway framework, ensuring international
interoperability
Amsterdam and Tashkent, 21 February 2024: VEON
Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global
digital operator that provides converged connectivity and online
services, today announced the launch of the Geolocation Gateway
with the first implementation already in place in Uzbekistan.
Building on the global GSMA Open Gateway framework for universal,
open APIs (Application Programmable Interfaces) for enterprise
developers, the Geolocation Gateway will enable a wide range of use
cases, from proximity-based commercial services to reducing fraud
in financial services, as well as supporting location-based
emergency response.
The Geolocation Gateway, developed by VEON in partnership with
Nokia and Infobip, allows applications to determine the location of
devices. For financial institutions, the Geolocation Gateway will
enable them to determine if an individual is actually present
during a transaction such as an ATM withdrawal or a credit card
payment. For commercial companies, it can create growth
opportunities by enabling targeted communications to be sent to
participating customers, with their consent, based on proximity to
an event, restaurant or shop. Most importantly,for emergency
services, the Geolocation Gateway will provide authorities the
ability to warn individuals in specific locations about impending
natural disasters such as floods, earthquakes or
cyclones.
"Mobile operators are at the forefront when it comes to enabling
economic growth through digitalization, especially in the emerging
economies where VEON operates. With the Geolocation Gateway, we are
bringing in the latest international standards to provide
digitalization at scale in our markets” said Kaan Terzioglu,
VEON Group CEO. “The solutions that our teams have developed
and started implementing in Uzbekistan enables the usage of
location-based anonymized data in a wide range of digital
applications, empowering users, businesses and public sector
service providers alike”.
“The Open Gateway initiative gives enterprise developers
the ability to program networks and connectivity through universal
open APIs. This means applications can be developed once and then
integrated with every interconnected operator network worldwide,
enabling the faster implementation and scaling of digital
solutions,” explains GSMA Chief Technology Officer, Alex
Sinclair. “We are excited to see that VEON is taking this
initiative to its vibrant markets in Central and South Asia, where
a wide range of use cases from disaster response to commercial
growth of small and medium-size businesses could be highly
relevant, and solutions could potentially be scalable to other
mobile operators.”
The first implementation of Geolocation Gateway is a commercial
use case where an Uzbekistan-based country-wide pizza restaurant
chain worked with Beeline Uzbekistan and VEON Adtech, both wholly
owned subsidiaries of the VEON Group, to grow its business through
precision-marketing based on the Geolocation Gateway APIs. The
solution will be scaled to other digital operators of the VEON
Group and is also available for licensing by other mobile
operators.
Developed in accordance with international privacy laws and data
protection regulations, Geolocation Gateway provides only
anonymized data to third-party service providers while all
user-specific data remains held solely by the mobile operator as
the trusted party. For commercial applications, all
communication with individuals will be based on the legal
permission policies of the jurisdiction.
About VEON
VEON is a digital operator that provides converged connectivity and
digital services to nearly 160 million customers. Operating
across six countries that are home to more than 7% of the world’s
population, VEON is transforming lives through technology-driven
services that empower individuals and drive economic growth.
Headquartered in Amsterdam, VEON is listed on NASDAQ and
Euronext.
For more information visit: https://www.veon.com.
Disclaimer
This release contains “forward-looking statements,” as the phrase
is defined in Section 27A of the U.S. Securities Act of 1933, as
amended, and Section 21E of the U.S. Securities Exchange Act of
1934, as amended. Forward-looking statements are not historical
facts, and include statements relating to, among other things,
VEON’s commercial plans. Forward-looking statements are inherently
subject to risks and uncertainties, many of which VEON cannot
predict with accuracy and some of which VEON might not even
anticipate. The forward-looking statements contained in this
release speak only as of the date of this release. VEON does not
undertake to publicly update, except as required by U.S. federal
securities laws, any forward-looking statement to reflect events or
circumstances after such dates or to reflect the occurrence of
unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
julian.tanner@tuvapartners.com
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