- New Firefly plan offerings unlock full power of the new Firefly
app — the most comprehensive destination to generate images,
vectors and now videos with unmatched creative control and direct
integration with Adobe Creative Cloud apps to seamlessly move from
ideation to production
- Adobe Firefly Video Model, available in public beta, is the
only generative AI video model that is IP-friendly and commercially
safe, so brands and creative professionals can use it confidently
for production-ready content
- Leading brands and agencies including Deloitte Digital, dentsu,
IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry
are choosing Firefly as it provides the creative control needed to
produce content at scale
Today Adobe (Nasdaq: ADBE) released the new Firefly application,
the most comprehensive destination to generate images, vectors and
now videos with the Firefly Video Model in public beta. The Firefly
app is the all-in-one professional destination that inspires users
to seamlessly ideate and create production quality work with
unparalleled creative control, multi-modal workflows and
integration with industry-leading Creative Cloud applications. The
new Firefly Video Model— the industry’s first commercially safe AI
video generation model — powers Generate Video (beta) in the
Firefly application, as well as Generative Extend (beta) in Adobe
Premiere Pro, and generates IP-friendly video content that can be
used in production today. It is the latest offering in the Firefly
family of creative generative AI models, which has been used to
generate over 18 billion assets globally.
This press release features multimedia. View
the full release here:
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Adobe introduced two new offerings — Firefly Standard and
Firefly Pro — that give customers access to premium Firefly video
and audio features. All Firefly plans include unlimited access to
Firefly imaging and vector features and tiered capacity for premium
video and audio features so customers can choose the right capacity
for their generative AI needs. Adobe Firefly's breadth of
capabilities allow users to generate images, edit the images, turn
them into videos and apply cinematic movement before moving to
Adobe Creative Cloud applications to transition seamlessly from
ideation to production. Using Adobe’s suite of industry-leading
creative apps, creative professionals can refine their work with
Photoshop on the web, Premiere Pro and Adobe Express, or leverage
Firefly-powered features such as Generative Fill in Photoshop and
Generative Remove in Lightroom to edit and bring photos to life
with the video model.
Generate Video (beta), powered by the Firefly Video Model,
empowers creative professionals with tools to generate video clips
from a text prompt or image, use camera angles to control shots,
create professional-quality images from 3D sketches, craft
atmospheric elements and develop custom motion design elements. It
supports 1080p resolution to start, with both a lower resolution
ideation model for high-speed iteration and a 4K model for
pro-level production work coming soon. Creative professionals,
enterprises, brands and media agencies — including dentsu,
PepsiCo/Gatorade and Stagwell — are finding success with the video
model beta, praising its commercially safe, IP-friendly generations
and unrivaled levels of creative control for real-world
applications.
“Firefly is designed for creative professionals looking for
unmatched creative control and IP-friendly tools that can be used
safely and effectively in both ideation and production,” said David
Wadhwani, president of Adobe’s digital media business. “We've been
thrilled to hear from beta customers who've found it a game-changer
for ideating concepts and producing stunning videos, and we can’t
wait to see how the creative community uses it to bring their
stories to the world.”
Introducing the New Firefly Application
The Firefly application offers a suite of professional grade
controls, enabling creative professionals to deliver their finest
work from ideation to production. They can now create 3D worlds,
start with style and structure reference images, use professional
camera angles to get the perfect shot and translate audio and video
into multiple languages while maintaining an authentic voice, all
with Firefly. It integrates with Adobe Creative Cloud applications
including Photoshop, Premiere Pro, Express and more — and Firefly
is safe for commercial use, providing creators confidence to use it
for production-ready content.
In under two years, Firefly has been used to generate over 18
billion assets globally and has evolved from an image generation
tool to the most comprehensive generative offering for creative
teams. Beyond generating high-quality images, it provides creators
unmatched control over their work through professional camera
angles and positioning, rich detail and prompt accuracy and the
ability to match the structure of style of a reference image in
image, video and 3D outputs.
New and available globally in the Firefly app today:
- Generate Video (beta) for industry-leading controls
that enable creative professionals to generate videos, b-roll,
animations and more, all powered by the Firefly Video Model.
With Text to Video and Image to Video features, creative
professionals can produce stunning high-quality 1080p video from
simple text prompts, generate b-roll to fill gaps in timelines, add
atmospheric elements to a shot and develop custom motion design
elements. Intuitive controls provide new levels of precision to
fine-tune any video with detailed camera settings, like sweeping
aerial views, frame subjects exactly as envisioned, from dramatic
close-ups to expansive long shots, and dynamic movement by
selecting from multiple motion paths. Creative professionals can
also lock in the first and last frames of a shot to preserve visual
continuity, keep colors and character details consistent and
more.
- The new Firefly app enables multi-modal workflows, bringing
together video, image and vector generation in a single application
that empowers creators to seamlessly ideate and create.
Creative professionals can generate an image and turn it into
stunning video, quickly translate audio into several new languages
and write a text prompt to create a video clip with exactly the
desired style and camera angle all within Firefly. To take their
ideas and creations further, Firefly integrates with Adobe Creative
Cloud applications including Photoshop, Premiere Pro and Adobe
Express.
- Scene to Image (beta) to create professional quality
images from 3D sketches and reference shapes. Using a
lightweight 3D sketching tool, creative professionals can transform
artwork into beautiful high-resolution images, build structure
references directly within Text to Image and create precise visual
guides using intuitive 3D tools. Creative professionals can change
3D image angles and perspectives to get the perfect output. With
Scene to Image, creators can seamlessly render production-ready
assets from 3D shapes, all with the flexibility and precision
required in professional graphic design workflows.
- Translate Audio and Video for the translation of
spoken dialog into multiple languages while maintaining an
authentic voice. Creators can quickly and easily translate
videos and audio files to reach a large, global audience with
personalized, natural-looking content. With voice, tone, cadence
and acoustic match when translating video content into different
languages, creators can also spend less time on dubbing performance
and audio mixing, saving time and budget on translation and dubbing
services. Translate Audio and Video supports translations in over
20 languages.
New Firefly Offerings
Available today with early access pricing, two new Adobe Firefly
plan offerings — Firefly Standard and Firefly Pro — give creators
unlimited access to Firefly imaging and vector features as well as
tiered capacity for new video and audio features. Firefly Standard
plans enable access to 2,000 video/audio credits per month, up to
20 five-second 1080p video generations, starting at $9.99 USD.
Firefly Pro plans enable access to 7,000 video/audio credits per
month, up to 70 five-second 1080p video generations, starting at
$29.99 USD.
Additionally, a new Firefly Premium plan designed for
professionals looking to generate video content on a regular basis
will be coming soon to provide even more audio and video capacity
for high-volume creators and teams.
Firefly Paves the Way for Brands and Agencies
Adobe is the partner of choice for the entertainment industry
given its robust suite of audio and video offerings like Premiere
Pro. Global enterprises choose Adobe creative and enterprise cloud
offerings to scale on-brand content production. Leading brands
including Deloitte Digital, IBM, IPG Health, Mattel and Tapestry
are delivering strong results with Firefly, and customers including
dentsu, PepsiCo/Gatorade and Stagwell have voiced excitement about
their early use of the Firefly Video Model beta.
James Thomas, Global Chief Technology Officer, dentsu:
“Firefly’s creator-friendly approach to AI has been instrumental in
enhancing our creative process, allowing us to bring to life
high-quality ideas & visuals at scale, more efficiently and in
less time. Our creatives have been testing and providing valuable
feedback, helping to steer the roadmap and building proprietary
product solutions and custom workflows for our clients. From proof
of concept to storyboarding and beyond, Firefly is accelerating
creative development while ensuring commercially safe results. This
is just the beginning, and we’re excited to see how tools like
Firefly will continue to push creative boundaries and empower our
teams."
Merrill Raman, Global Chief Technology Officer, Stagwell:
“Adobe Firefly is a not just an agency tool, it's a force
multiplier. Firefly empowers our teams to innovate fearlessly
within established brand guidelines, maximizing the impact of our
client campaigns."
Adobe’s Approach to AI with Firefly
As Adobe continues to advance generative AI tools to inspire and
support creative endeavors, it remains committed to doing so
responsibly, guided by its AI Ethics principles. Firefly is only
trained on content that Adobe has permission to use, which includes
licensed content from Adobe Stock and public domain content — never
on Adobe customer content.
Adobe is also helping to drive transparency in the digital
ecosystem through its leadership in the Content Authenticity
Initiative (CAI) and by promoting the widespread adoption of
Content Credentials, a “nutrition label” for digital content. To
provide transparency around wholly AI-generated content, Firefly
Video Model outputs will include Content Credentials, allowing
consumers to verify that the content was AI-generated by using the
Inspect tool in the Adobe Content Authenticity web app.
Pricing and Availability
Generate Video (beta) is available globally in the Firefly
application through new Firefly plan offerings detailed here.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250212946652/en/
PR Contact Cassandra Beck Adobe cbeck@adobe.com
PR Contact Frankie Tobin Adobe ftobin@adobe.com
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