Digital finance transformation leader expands
leadership team, adding former Dell Technologies senior
marketing leader to drive global marketing strategy
LOS
ANGELES, Jan. 3, 2024 /CNW/ -- BlackLine, Inc.
(Nasdaq: BL) announced today that technology industry veteran
Emily Campbell has joined the
company as chief marketing officer (CMO), effective Jan. 2nd. As CMO, Campbell is
responsible for driving BlackLine's global marketing strategy as
the digital finance transformation leader seeks to capitalize on
the growing worldwide demand for solutions that drive greater
automation, efficiency, financial governance, and risk management
for the Office of the CFO. She will report to Co-CEO Owen Ryan.
"Emily has a strong track record building and growing technology
brands globally, with a particular focus on demand generation for
enterprise sales. The diversity and success of her past experiences
speak to her ability to drive effective results across all facets
of marketing," said Ryan. "Emily will be a critical part of our
strategy as the premier accounting and finance platform for the
Office of the CFO."
Campbell comes to BlackLine with more than 25 years of marketing
leadership experience, most recently as CMO at Infinite Electronics
where she oversaw global brand marketing strategy, e-commerce,
customer experience, communications, inside sales, and
technical support. Previously she was head of global marketing and
digital innovation for Arrow Electronics, where she developed
Arrow's e-commerce sales channel and oversaw demand generation
efforts across channels. Campbell previously spent 14 years in
senior marketing and product management positions at Dell
Technologies.
"BlackLine represents a perfect blend of innovation and impact.
I'm excited to help elevate awareness of the company's value
proposition within the Office of the CFO, increase customer
engagement, support growth initiatives, and strengthen our platform
offering," said Campbell. "It's not just about marketing a product
or solution; it's about being a mission-critical part of our
customers' digital finance transformation journeys and changing how
their businesses operate and thrive in the modern world."
Campbell holds a Bachelor of Science degree in Marketing and
International Business from the University of
Colorado.
About BlackLine
Companies come to BlackLine (Nasdaq:
BL) because their traditional manual accounting and finance
processes are not sustainable. BlackLine's market-leading cloud
platform and customer service help companies move to modern
accounting by unifying their data and processes, automating
repetitive work, and driving accountability through
visibility. BlackLine provides solutions to manage and
automate financial close and consolidation, accounts receivable,
and intercompany accounting processes – inspiring, powering, and
guiding large enterprises and midsize businesses on their digital
finance transformation journeys.
More than 4,300 customers trust BlackLine to help them close
faster with complete and accurate results. The company is the
pioneer of the cloud financial close market and is recognized as
the leader by customers at leading end-user review sites including
G2 and TrustRadius. BlackLine is a global company with operations
in major business centers including Los
Angeles, New York, the San
Francisco Bay area, London,
Paris, Frankfurt, Tokyo, Singapore, and Sydney. For more information, visit
blackline.com.
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actual performance or results may differ materially from those
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risks and uncertainties include, but are not limited to, risks
related to the Company's ability to execute on its strategies,
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uncertainties described in the other filings we make with the
Securities and Exchange Commission from time to time, including the
risks described under the heading "Risk Factors" in our Annual
Report on Form 10-K. Additional information will also be set forth
in our Quarterly Reports on Form 10-Q.
Forward-looking statements should not be read as a guarantee of
future performance or results, and you should not place undue
reliance on such statements. Except as required by law, we do not
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forward-looking statement, whether as a result of new information,
future developments or otherwise.
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SOURCE BlackLine