The New Campaign Showcases the Austin Lift
silhouette as the Ultimate Fashion Solution for All-Day Comfort,
Underscoring That "Beauty is Comfort"
WESTWOOD, Mass., March 6,
2025 /PRNewswire/ -- HEYDUDE, an unconventionally
casual footwear brand that blends individual style and lightweight
comfort into every pair of shoes, is again teaming up with actress,
producer and style icon Sydney
Sweeney to solve consumer's fashion emergencies with today's
launch of the Fashion Crisis Hotline campaign.
As the brand's Global Ambassador, Sweeney serves as the face of
this new campaign, which challenges the notion that fashion and
comfort can't coexist. The "Fashion Crisis Hotline" introduces the
Austin Lift, HEYDUDE's most popular slip-on mule, as the go-to
fashion solution for all-day comfort without compromising style.
The Fashion Crisis Hotline brings a playful, comedic twist to style
and comfort dilemmas through short bits, with Sweeney leading as
role of "Director of Dude," offering Austin Lifts as the solution
to any fashion crisis.
"We're thrilled to see the continued impact of HEYDUDE's
partnership with Sydney, reaching new consumers through her
authenticity and undeniable confidence. The Fashion Crisis Hotline
is a pivotal moment for HEYDUDE that brings our brand DNA of
confidence, fun and style to life at once, redefining what it means
to be a 'dude,'" said Paul Nugent,
CMO, HEYDUDE. "HEYDUDE is a leader in comfort and confidence, and
together with Sydney, we're excited to show consumers exactly why
we are unlike anything in the market."
The campaign serves as a milestone moment that speaks directly
to a new, female consumer audience, reinvigorating what it means to
be a 'dude'. With laceless shoes rising in popularity and garnering
vast consumer attention, this campaign uniquely puts HEYDUDE and
the slip-on Austin Lift at the forefront as a trend-first industry
disruptor leading the charge in style, comfort and design.
This launch sets the stage for a dynamic, multi-pronged campaign
that will activate across digital, social media platforms and
streaming services. The Fashion Crisis Hotline reinforces to
consumers that HEYDUDE is the solution to help anyone be uniquely
themselves and undeniably confident.
To build consumer excitement and jumpstart the 360-degree
campaign, HEYDUDE kicked off with a one-of-a-kind pop-up event at
Grand Central Station in New York
City. The buzzworthy activation brought the Fashion Crisis
Hotline to life, allowing thousands of consumers to experience a
life-size Austin Lift and pink phone inspired from the campaign
where attendees were able to leave voicemails asking for fashion
advice.
To reach the Fashion Crisis Hotline, please dial
1-855-4-HEYDUDE. For more information visit our website
HEYDUDE.com, Instagram at @heydude or TikTok on
@heydudeshoes.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
80 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com. To learn
more about our brands, visit www.crocs.com or www.heydude.com.
Individuals can also visit
https://investors.crocs.com/news-and-events/ and follow both Crocs
and HEYDUDE on their social platforms.
PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com
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SOURCE HEYDUDE
