Krispy Kreme® Announces Expansion into Germany
May 01 2024 - 7:00AM
Business Wire
Represents Company’s Largest Franchisee
Agreement
Krispy Kreme, Inc. (NASDAQ: DNUT) today announced an agreement
with restaurant group ISH Kreme to bring one of the world’s most
loved sweet treats to Germany. Krispy Kreme® will offer its iconic,
fresh doughnuts to German consumers through a network of Krispy
Kreme shops starting in Berlin.
“We are excited to expand into Germany as it has been a priority
market for us, offering substantial growth with more than 3,000
points of access,” said Raphael Duvivier, Krispy Kreme Chief
Development Officer. “Additionally, we are very pleased to partner
with ISH leader Ilkem Sahin and the very experienced ISH team to
grow in the market.”
Krispy Kreme’s omni-channel fresh business, driven by a
capital-efficient hub and spoke model, supports broad expansion in
the US and international markets. Each Krispy Kreme doughnut is
made fresh daily, hand-crafted, and hand-decorated to ensure the
melt-in-your-mouth taste that has become synonymous with the
brand.
Buzzworthy favorites like Valentine’s Day and Easter doughnuts
are bringing joy to consumers around the world. German consumers
will now have the chance to not just eat these special doughnuts,
but they’ll be able to share and give them to others.
This news follows the successful December 2023 Krispy Kreme
launch in Paris. The company anticipates launching in Germany in
early 2025. ISH manages 300 KFC and Pizza Hut restaurants
throughout Germany.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
14,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities, and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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