Nearly half of Americans (42%) dream of aurora
chasing this year, eclipsing other bucket list experiences
Canada,
Finland and Norway boast the most popular destinations for
aurora hunters, with Expedia searches historically up
triple-digits
With experts predicting extraordinary aurora
visibility in 2024, Expedia's Northern Lights Insider Guide helps
travelers plan their trip
SEATTLE, Feb. 1, 2024
/PRNewswire/ -- This year's hotspots are looking a whole lot cooler
with the rise of Northern Lights tourism, spurred by reports that
the astronomical phenomenon will be extraordinarily visible in
2024. According to a survey commissioned by Expedia®,
nearly half (42%) of Americans will prioritize aurora chasing in
the year ahead over other bucket list experiences. Traveling to see
the Northern Lights is more in-demand than a visit to Egypt's pyramids (36%) or a walk along the
Great Wall of China (33%). Expedia
searches are skyrocketing for winter trips to Northern Lights
"capitals" like Lapland in Finland
(+370%), Canada's Churchill (110%) and Alta in Norway (+100%).
To help travelers plan, Expedia has released a Northern Lights
Insider Guide packed with insights on trending destinations,
booking hacks, photography tips and ideal itineraries.
"Planning your Northern Lights adventure might feel like
navigating uncharted territory, but we've made it easy for
travelers to make this trip a reality," said Melanie Fish, head of Expedia Group Brands
public relations. "From Canada to Norway, the free guide shows where to stay for
under $160 a night or how to bundle a
whole trip together for under $1,500.
There's even a photography guide to make sure you know how to
capture the memory."
Get the Northern Lights Insider Guide on the Expedia
Newsroom, and visit the Expedia Magazine for in-depth,
shoppable travel guides for six iconic Northern Lights destinations
including Yellowknife, Tromsø,
Finnish Lapland, Churchill,
Reykjavik and Fairbanks.
About Expedia
Expedia® is one of the world's leading
full-service travel brands, with a mission of helping travelers get
the most out of every trip they take by providing everything they
need all in one place, ensuring they are getting the most out of
every trip they take, and above all else, feel supported every step
of the way.
Our commitment to insights matched with our unprecedented scale
allows us to understand our travelers better than anyone else,
delivering exactly what they need, when they need it. Our
personalized experiences, backed by incredible technology, enable
us to deliver the widest selection of product offerings across
accommodations, transportation, activities and experiences that
help you get the most out of your journey.
Use our mobile app or visit www.expedia.com to plan your
journey with us.
© 2024 Expedia, Inc., an Expedia Group company. All rights
reserved. Expedia and the Airplane logo are trademarks of Expedia,
Inc. in the U.S. and/or other countries. All other trademarks are
the property of their respective owners. CST# 2029030-50.
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SOURCE Expedia
