Fifth Third Celebrates a Unique Holiday: Its 166.7 Percentennial
February 27 2025 - 5:00AM
Business Wire
Bank marks 166.7 years in business
Fifth Third (NASDAQ: FITB), known for making banking a Fifth
Third Better®, is celebrating a unique milestone today; its 166.7
Percentennial anniversary. Today’s recognition is a once-ever
achievement and something that Fifth Third uniquely owns. That’s
because its name, often displayed as the fraction 5/3, is equal to
166.7%, and that represents the exceptional effort Fifth Third puts
into everything the Bank does since it was established on June 17,
1858.
“Fewer than 1% of U.S. companies survive to see their
centennials, so being in business for 166.7 years is a milestone
worth celebrating,” said Tim Spence, chairman, CEO and president of
Fifth Third. “Our purpose is to make life a Fifth Third better by
inspiring our customers and communities to achieve financial
well-being. Much like the Fifth Third name and the brand we have
built, a Percentennial acknowledgement is one-of-a-kind, and is
significant because it speaks to our 166.7-year history and the
166.7% of heart, hustle and commitment we give every day to our
customers, our communities and each other. To celebrate, we’re
recognizing those who helped us get here, and who will help chart
the course for our next 166.7 years.”
From its inception, Fifth Third has thrived by keeping its
customers at the center of everything the Bank does. This approach,
combined with a commitment to innovation, has led to numerous
trailblazing achievements.
Fifth Third was the first U.S. bank to establish branches in
shopping malls in 1954, one of the first banks listed on the Nasdaq
when it launched in 1971, and was the first U.S. bank to introduce
an online-shared ATM network, known as JEANIE®, in 1977. In 2021,
Fifth Third introduced Fifth Third Momentum® Banking. That made it
one of the first national banks in the country to offer an everyday
banking solution to help customers avoid and manage cash
shortfalls, get paid and pay others, and reach saving goals, all
with the peace of mind that comes from knowing Fifth Third helps to
keep their identity and finances protected.
In 2024, Fifth Third’s Commercial Payments business processed
more than $17 trillion in volume. It also has a top-five market
share in many product categories. Its Wealth and Asset Management
business saw total assets under management (AUM) grow by 17%. Fifth
Third Wealth Advisors, launched in 2021, already has grown AUM to
$2.5 billion to become one of the top 500 independent Registered
Investment Advisor companies in the U.S.
While always striving to innovate and deliver value, Fifth Third
also celebrates its customers, employees and communities through
creative activations. Whether partnering with hospitals on Fifth
Third Day (May 3) to surprise families of newborn babies with
$1,053 in college savings, working with veterinary practices on
National Dog Day to distribute animal care packs or inspiring
employees to support small businesses through the Swap, Snap, Share
experiential marketing program, Fifth Third’s commitment to
building relationships in engaging ways is a differentiator.
For Fifth Third’s Percentennial, relationship managers and
bankers will be sending “Thank You” notes to customers as
appreciation for helping Fifth Third reach 166.7 years in business.
Bank employees also will be out in select Southeast markets
surprising customers with $53 gift cards to grocery stores, gas
stations and restaurants.
Looking ahead, Fifth Third expects continued growth. The Bank
announced plans to open over 200 branches through 2028,
predominantly in Southeast expansion markets, and will continue to
enhance digital banking capabilities and the in-branch experience
through significant enhancements in its mobile app and by equipping
branch employees with modern tools. By bridging the gap between
digital and in-person interactions, Fifth Third continues to keep
the customer at the center with personalized experiences that
ensure customers can easily manage their finances anytime,
anywhere.
“We are proud of our past, and this is a fun way to celebrate
our legacy,” Spence said. “At the same time, we’re excited about
the future we're building. With the help of our customers, our
employees and our communities, it’s sure to be a future that’s a
Fifth Third Better.”
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on
history. Since 1858, we’ve been helping individuals, families,
businesses and communities grow through smart financial services
that improve lives. Our list of firsts is extensive, and it’s one
that continues to expand as we explore the intersection of
tech-driven innovation, dedicated people and focused community
impact. Fifth Third is one of the few U.S.-based banks to have been
named among Ethisphere’s World’s Most Ethical Companies® for
several years. With a commitment to taking care of our customers,
employees, communities and shareholders, our goal is not only to be
the nation’s highest performing regional bank, but to be the bank
people most value and trust.
Fifth Third Bank, National Association is a federally chartered
institution. Fifth Third Bancorp is the indirect parent company of
Fifth Third Bank and its common stock is traded on the NASDAQ®
Global Select Market under the symbol "FITB." Investor information
and press releases can be viewed at www.53.com. Deposit and credit
products provided by Fifth Third Bank, National Association. Member
FDIC.
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Derek Cuculich (Media Relations) Derek.Cuculich@53.com Matt
Curoe (Investor Relations) matt.curoe@53.com | 513-534-2345
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